Location
London

Hours
Full Time

Salary
Competitive salary package

About the Role
As Senior Influencer Communications Manager for L'Oréal Paris, you will build and drive the love advocacy strategy to increase brand engagement and mentions, meeting Share of Influence (SOI) targets. You will identify and implement the brand's seeding and relationship strategy to drive mentions and engagements at scale, from micro-influencers to VIPs. Leading an eventing strategy unique to L'Oréal Paris, you will drive SOI results and manage the Mother brand strategy to support key brand calendar moments such as Cannes, International Women's Day, and Defile to enhance brand equity.

As the brand guardian, you will oversee and approve all brand events and external communications, including creative mailers and press releases, ensuring consistent brand messaging. You will use data and internal reporting tools to track influencer metrics and overall brand performance, analysing SOI data to maximise ROI and inform year-to-go plans. Your decisions will be insight-driven, utilising tools such as IRM, Archive, and Talkwalker.

Excelling in stakeholder management, you will work closely with marketing, social and content leads, and senior leadership including CDMO and CPD Head of Advocacy to align love advocacy with brand and category objectives. You will nurture key relationships with talent, influencers, agents, MUAs, ambassadors, and cross-functional business teams such as legal, scientific, corporate and internal communications.

In addition, you will manage and inspire two Advocacy Brand Managers, guiding the day-to-day implementation of the brand strategy and fostering their professional growth.

Experience
Proven experience in influencer communications, brand advocacy, or related fields with a strong track record of driving engagement and managing influencer relationships at scale.

About you
- Organised with strong planning skills and the ability to reprioritise as needed.
- Measured and data-driven, able to track and demonstrate ROI for campaigns.
- Accurate and deadline-oriented.
- Entrepreneurial mindset with a focus on growth and brand protection.
- Highly creative in problem-solving and content creation.
- Proactive and open to new ideas, challenges, and change.
- Collaborative team player who values dynamic team success.
- Resilient and willing to learn from mistakes.
- Ambitious with a desire to succeed and grow within L'Oréal.
- Authentic and embraces diversity, fostering an inclusive environment.

Qualifications
Relevant qualifications or equivalent experience in marketing, communications, or influencer management are desirable but not explicitly stated. A passion for beauty and brand advocacy is essential.