Location
London with hybrid working model offering flexibility to work from home some days each week. Attendance at the office or site visits will be required in line with company policy.

Hours
Full Time

Salary
Negotiable

About the Role
The Senior Licensing Manager (Maternity Cover) is responsible for delivering the Premier League’s licensing programme, managing key licensee relationships and driving commercial performance. This role owns the development of high-quality licensed products that maximise fan engagement and revenue for the Premier League and its Clubs. Key responsibilities include leading day-to-day relationships and contract management across Premier League licensees such as PUMA, Topps, Avery Dennison, Football Manager and Rezzil. You will work closely with licensees to set and track commercial objectives that support revenue growth, ensure contractual rights and obligations are met, and provide regular royalty and revenue updates with performance insights to senior leadership.

In addition, you will collaborate with licensees and internal brand teams to shape product roadmaps, ensuring innovative and high-quality outputs aligned with the Premier League brand. Identifying new product categories and licensing opportunities across growth areas is also a key focus.

As team manager, you will oversee the licensing team’s daily operations, supporting Licensing Managers to achieve objectives aligned with business goals, managing external agencies, consultants, and budgets. You will also manage stakeholder relationships between licensees, clubs, and internal teams on all licensing matters.

The Premier League is an equal opportunities employer committed to creating an inclusive culture where talent can flourish. We encourage applications from diverse backgrounds and offer a supportive hybrid working environment.

Experience
- Considerable experience in licensing, partnerships, sponsorship, commercial account management or related commercial roles, ideally within sport, entertainment, consumer products or rights-holder environments.
- Proven track record managing day-to-day relationships with external partners, licensees, agencies or suppliers, ensuring a high-quality professional service.
- Experience in line managing, supporting and developing team members.
- Strong understanding of contractual rights delivery, managing obligations, approvals, performance measures and partner expectations.
- Commercially aware with experience tracking performance, analysing revenue or royalty data, and using insights to inform recommendations.
- Experience supporting or delivering product, brand, licensing or partner activation projects focused on quality, innovation and audience engagement.
- Excellent stakeholder management skills with the ability to build trusted relationships across internal teams, Clubs, partners, licensees and external agencies.
- Strong organisational and project management skills with the ability to manage multiple workstreams, prioritise effectively and meet deadlines.
- Confident communicator with strong written and verbal skills, capable of preparing clear updates, reports and recommendations for senior stakeholders.
- Comfortable using Microsoft Office and relevant systems or databases to manage partner information, approvals, reporting and performance tracking.

About you
- Collaborative team player with confidence to support and guide colleagues, contribute positively to team culture and work effectively across functions.
- Ability to manage and develop team members including setting objectives, providing guidance and ensuring effective delivery.
- Committed to maintaining a professional, inclusive and supportive working environment.

Qualifications
- No specific qualifications are stated; however, relevant commercial experience and skills as outlined above are essential.