Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
Amazon Devices & Services is seeking a senior marketing leader to drive Alexa brand strategy across EU5 (UK, Germany, France, Italy, Spain) and MENA. This role holds ownership of brand and marketing strategy across the Alexa and Echo portfolio, encompassing advertising, co-marketing, social/influencer engagement, and measurement. You will lead a team of marketing managers and contractors located in London, Munich, and Milan, organized around three core disciplines: Brand & Country Marketing, Media & Measurement, and Social & Influencer.
You will collaborate closely with cross-functional partners across Amazon, including Product, Legal, PR, Channel Marketing, Lifecycle Engagement, Prime Marketing, Prime Video, and Amazon Music to define, develop, and execute marketing strategies that drive awareness, consideration, and engagement with Alexa and Echo.
Key responsibilities include leading and developing a diverse team across multiple European locations, defining and leading Alexa/Echo brand strategy across EU5 and MENA, developing and executing integrated full-funnel marketing campaigns, maintaining cross-channel branding and messaging consistency, leading media strategy and planning, and overseeing marketing measurement frameworks such as marketing mix modelling, campaign ROI analysis, and effectiveness reporting.

Experience
- Experience in technology, electronics, consumer goods, or other fast-paced, technology-driven businesses
- Proven stakeholder management skills, engaging multiple stakeholders at various organizational levels
- Strong data-driven decision making, using metrics to influence senior leadership and drive change
- Several years managing, developing, and hiring high-performing sales, product, or marketing teams
- Experience in product, advertising, or consumer marketing
- Experience in content or brand marketing

About you
- Skilled in inter-team collaboration and partnership development with technical teams and leadership
- Experience working across multiple time zones and languages
- Fluent in French, Spanish, German, or Italian (speaking, writing, and reading)
- Experience marketing AI-driven products or managing brand evolution through product innovation
- Expertise in media strategy, planning, and buying across multiple channels

Qualifications
- Demonstrated leadership in brand and product marketing within consumer electronics or technology sectors
- Strong strategic thinking and execution capabilities
- Passionate about innovation, customer obsession, and delivering measurable marketing impact