Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
Are you excited by the challenge of building something from the ground up? Ready to take a new service from launch to scale to delight millions of customers? Do you thrive when there isn't a marketing playbook and you're trusted to create one? We are seeking a Senior Marketing Manager to join the EU Prime & Marketing Go-To-Market team to lead marketing efforts for the launch and scaling of the newly launched 'Amazon Now' service. You will work closely with the Quick Commerce business team to develop and execute innovative marketing strategies.

Your key responsibilities will include developing the Go-To-Market strategy and playbook for Amazon Now, defining marketing positioning and brand guidelines, collaborating with creative teams and agencies, deploying paid media strategies, and designing experiments to optimize performance. You will partner with business and operations teams to improve traffic and conversion through data-driven insights and promotional alignment. Leading integrated marketing campaigns end-to-end, driving leadership reviews, working closely with global teams to leverage synergies, and tracking success metrics to optimize results will be core to your role.

This is a unique opportunity to shape the marketing strategy for a fast-growing service in a dynamic environment where your creativity and leadership will have a direct impact on customer growth and business success.

Experience
- Proven track record in defining marketing strategy and positioning for a service or product, preferably in retail and/or e-commerce.
- Experience implementing marketing playbooks and activities across Owned & Operated and Paid Media channels.
- Experience building, executing, and scaling cross-functional marketing programs.
- Skilled in using data and metrics to measure impact and drive improvements.
- Experience presenting metrics and progress to senior leadership.
- Experience with Excel or Tableau for data manipulation, macros, charts, and pivot tables.
- Experience leading go-to-market for consumer software or hardware product launches.
- Experience in marketing or marketing research.

About You
- Strategic thinker with strong leadership and collaboration skills.
- Comfortable working in a fast-paced, ambiguous environment where you create marketing playbooks from scratch.
- Data-driven and analytical mindset with the ability to translate insights into actionable marketing strategies.
- Passionate about retail, quick commerce, and delivering exceptional customer experiences.

Qualifications
- Preferred experience in retail or quick commerce.
- Preferred experience using SQL or other analytical tools for data analysis.
- Preferred experience with customer segmentation, profiling, and targeting.

Amazon is an equal opportunity employer committed to diversity and inclusion. We value your passion to discover, invent, simplify, and build. Our inclusive culture empowers Amazonians to deliver the best results for our customers.