Location
London, hybrid, two days per week in the office.

Hours
Full Time

Salary
Up to £65,000 per year

About the Role
At Arbor, we’re on a mission to transform the way schools work for the better. We believe in a future where being challenged doesn’t mean being burnt out and overworked, where data guides progress without overwhelming staff, and where everyone working in a school is reminded why they got into education every day. Our MIS and school management tools are already making a difference in over 12,500 schools and trusts, giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days. We want to make schools more joyful places to work, as well as learn.

As a Senior Product Marketing Manager at Arbor, you will be a senior leader within our growing Product Marketing team. You will take true ownership of a core range of Arbor products—driving product differentiation, spearheading new feature releases, supercharging sales enablement, and accelerating product adoption. Product Marketing at Arbor sits at the powerful intersection of Product, Sales, and Customer Success. Your mission will be to ensure our commercial teams are world-class advocates for our product, while ensuring our customers deeply understand and love the value Arbor brings to their day-to-day.

The Key Dimensions of Product Marketing at Arbor:
- Go-To-Market: Collaborate with Product to launch high-impact new features and products.
- Sales Acceleration: Position Arbor products competitively to boost win rates and shorten sales cycles.
- Customer Success: Drive adoption of key features to support retention, renewals, and NRR growth.
- Commercial Enablement: Equip frontline commercial teams to showcase Arbor at its best.

Role Responsibilities
Planning & Strategy: Shape and contribute to the annual Product Marketing strategy and roadmap for your product suite. Deeply understand market, customer personas, and competitors, becoming the go-to internal expert. Partner with R&D to influence future product development based on market feedback.
Delivery & Results (Go-To-Market & Adoption): Define comprehensive GTM strategies including packaging and pricing decisions. Launch new features ensuring commercial revenue and user adoption goals are met. Coordinate cross-functional launch plans aligning Product, Sales, Marketing, and Customer Success. Monitor user feedback and metrics to recommend product improvements that increase user penetration and product stickiness.
Storytelling & Sales Enablement: Craft compelling, differentiated positioning and messaging that simplifies complex product areas. Equip internal teams to articulate product strengths and ROI. Develop world-class sales and customer collateral to drive awareness.
Systems, Data & AI Innovation: Monitor data quality and key metrics within Gainsight, HubSpot, and Salesforce. Champion AI integration by building, refining, and managing AI skills and custom agents to automate and enhance product marketing delivery.

Experience
- Significant experience in SaaS product marketing (ideally B2B) with a proven track record of growing scope and strategic influence.
- Demonstrated success partnering closely with Product and Sales stakeholders and leading cross-functional initiatives.
- Practical experience integrating AI tools into daily workflows to enhance output quality and accelerate delivery.

About you
- An exceptional copywriter who can translate sophisticated technology into clear, compelling, and benefit-driven narratives.
- Excellent project management skills; thrives in a fast-paced environment and enjoys autonomy.
- Strong collaborator and confident leader in cross-functional settings.

Qualifications
- No specific formal qualifications required beyond relevant experience and skills.
- A passion for education technology and improving working lives in schools is highly desirable.