Location
London (in office 3 days per week)

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
Blink is a mobile-first employee experience platform that reconnects distributed organisations, enabling seamless communication and re-engaging employees like never before. With teams across Boston, London, and Sydney, and partnerships with industry leaders such as Domino’s, JD Sports, and McDonald’s, Blink is at the forefront of innovation in employee engagement.

As a Senior Product Marketing Manager, you will be a key player in our global marketing team, shaping the narrative of a product that is transforming organisations worldwide. You will excel at translating product innovations into compelling, value-driven stories tailored for diverse personas across enterprise businesses. Your strategic input will evolve product positioning throughout the marketing funnel.

Your responsibilities will include:
- Collaborating with the Product team to develop captivating product positioning and value propositions
- Planning and executing high-impact product launches, aligning product, sales, and marketing teams
- Creating product collateral and training materials to empower sales teams and channel partners
- Developing and executing bold go-to-market strategies for new releases and feature updates
- Partnering with content marketing to produce engaging product-related content such as case studies, blogs, videos, and whitepapers
- Working closely with product management, engineering, and customer success teams to ensure alignment on product goals and customer needs
- Monitoring competitive products and industry trends to maintain competitive intelligence
- Tracking and analysing campaign performance to measure impact on customer satisfaction, acquisition, retention, and revenue
- Developing relationships with key customers for testimonials, case studies, and user groups

Experience
- Minimum 5 years of B2B product marketing experience with a proven track record of success, ideally within a SaaS environment
- Demonstrated success in cross-functional teamwork and managing external contributors
- Experience in employee experience platforms, internal communications software, frontline workforce tools, or broader HR tech is a plus

About you
- Exceptional storytelling skills with the ability to translate data and product requirements into high-impact marketing
- Passionate about driving growth and shaping product market position in a fast-paced, hands-on environment
- Eager to make an immediate impact and see your work directly contribute to business success and customer satisfaction
- Ability to work from the London office three days a week

Qualifications
- Relevant marketing or business qualifications are advantageous but not mandatory; a strong track record and passion for product marketing are essential