Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
Dext is a fast-growing fintech transforming bookkeeping through AI and machine learning. Our platform empowers businesses, accountants, and bookkeepers to simplify accounting processes and make smarter, more timely financial decisions. In 2024, Dext joined the IRIS Software Group, further strengthening our ability to deliver end-to-end accountancy solutions. We’ve achieved 99.5% data accuracy, saved over 35 million hours of manual data entry, and are trusted by 12,000 firms and 700,000 businesses globally. With integrations across all major accounting software and over 11,500 financial sources, we’re proud to be at the forefront of innovation in the accounting space.

We’re hiring a Senior Product Marketing Manager to shape our product narrative, drive go-to-market execution, and deliver campaigns and content that position Dext as the essential platform for accountants and bookkeepers. You’ll lead product launches, GTM planning, demand generation, sales enablement, and the development of industry-leading content, working closely with product, sales, creative, and in-market teams.

If you're passionate about the accounting ecosystem, commercial storytelling, and driving measurable global impact, this role is for you. You will lead the positioning, messaging, and value propositions for Dext, strengthening belief in the impact our products deliver for accounting and bookkeeping firms. You will shape and execute multi-market go-to-market strategies and product launches across the UK, US, Canada, Australia, and France, partnering with product, sales, and in-country teams to ensure coordinated and high-impact execution.

You will run targeted, multi-channel demand-generation campaigns and drive cross-sell and upsell opportunities, ensuring our content engages effectively across digital and social channels. Driving customer adoption, usage, and engagement of key product features by creating compelling, insight-led content tailored to accountants and bookkeepers will be key.

You will produce high-quality sales enablement materials such as decks, collateral, and case studies that help commercial teams meet acquisition, expansion, and cross-sell targets. Developing distinctive, shareable thought leadership in partnership with industry experts to strengthen Dext’s position as the essential platform for accountants is also part of the role.

Additionally, you will own reporting and performance insights for product marketing activity, collaborating with in-market teams to track progress and optimise results.

What Success Looks Like
- Strong GTM execution and timely launches
- Growth in pipeline, purchase, and cross-sell metrics
- Increased feature adoption and product engagement
- Sales teams fully supported with impactful enablement materials
- Industry recognition of Dext as the essential accounting platform
- Consistent, high-quality thought leadership output

Experience
- Significant senior-level experience in product marketing, ideally in SaaS or fintech
- Experience with SMB or accountant-focused products
- Strong global project management capability

About you
- Highly collaborative with excellent stakeholder management skills
- Ability to influence cross-functional teams
- Creative and curious with a strong understanding of customer challenges
- Passionate about the accounting ecosystem and commercial storytelling

Qualifications
- Relevant marketing or business qualifications are advantageous but not mandatory
- Proven track record of delivering successful product marketing campaigns and GTM strategies