Location
London, with frequent travel across the UK, GCC countries, and occasional visits to suppliers in India, Vietnam, and Ivory Coast.
Hours
Full Time - Standard business hours with flexibility to accommodate international meetings and travel.
Salary
Competitive salary commensurate with experience.
About the Role
We are seeking an entrepreneurial and commercially driven Senior Sales Manager to lead the growth of our cashew business across the United Kingdom and the Middle East. This role focuses on developing sales of raw and processed cashews, leveraging supply from India, Vietnam, and Ivory Coast, while building long-term partnerships with industrial users, food manufacturers, wholesalers, importers, distributors, and retailers. Working closely with our international trading teams, you will be responsible for developing profitable customer relationships, increasing market share, and expanding our presence in key regional markets.
Key responsibilities include developing and executing the commercial sales strategy for cashews across the UK and Middle East, growing sales volumes and profitability through new customer acquisition and expansion of existing accounts, managing relationships with food manufacturers, snack producers, confectionery companies, bakery businesses, retailers, importers, and distributors. You will promote a portfolio of cashew products sourced from India, Vietnam, and Ivory Coast, matching origin characteristics with customer requirements. Collaboration with traders to optimise origin selection, pricing strategies, and supply allocation is essential.
Additional duties include negotiating commercial agreements, pricing, payment terms, and annual supply contracts; monitoring market developments such as crop conditions, freight markets, currency movements, and competitor activity; preparing sales forecasts, budgets, and pipeline reports; attending international trade fairs and customer meetings throughout the UK and Middle East; collaborating with Logistics, Operations, Finance, and Risk teams to ensure smooth contract execution; and ensuring compliance with food safety regulations, import requirements, and company policies.
The product focus covers Raw Cashew Nuts (RCN), Cashew Kernels (WW180, WW210, WW240, WW320, WW450), Broken Grades, Roasted and Processed Cashews, as well as Organic and Conventional Cashews.
Experience
Minimum 5 years' commercial sales experience within edible nuts, dried fruits, food ingredients, agricultural commodities, or FMCG.
Strong knowledge of the international cashew market.
Proven experience selling into the UK and/or Middle Eastern food industry.
Existing customer network within food manufacturing, wholesale, retail, or ingredient distribution.
Experience negotiating international commodity contracts.
Understanding of global agricultural supply chains and import/export logistics.
Experience working with multiple product origins is highly desirable.
About you
Strong commercial and negotiation skills.
Relationship-building and consultative selling.
Strategic account management.
Market analysis and pricing capability.
Entrepreneurial mindset with strong business development skills.
Ability to work independently within a fast-paced international trading environment.
Qualifications
Bachelor's degree in Business, International Trade, Agriculture, Food Science, Economics, or a related discipline.
Additional commercial or trading qualifications are advantageous.
Languages
Fluent English (required).
Arabic is highly desirable.
Additional European languages are an advantage.
Travel
Approximately 30–40% international travel, primarily across the UK, GCC countries, and occasional visits to suppliers in India, Vietnam, and Ivory Coast.

