Location
London

Hours
Full Time

Salary
Competitive salary package

About the Role
Are you a social storyteller who lives for the "big idea"? We're looking for a creative powerhouse to own our social activation and content strategy. In this role, you won't just follow trends—you'll set them. From inventing viral hooks and building elite brand tribes to launching bold social commerce strategies on TikTok Shop, you will be the architect of our digital advocacy. If you have a sharp eye for talent and the creative spark to turn a moment into a movement, your next big career chapter starts here.

A Day in the Life
Campaigns & Content: Own social activation and content strategy in line with the brand calendar. Invent the big social idea and hook as part of the wider campaign and media plan. Identify the right talent for campaigns (new faces and key VIP drivers) and create brand tribes. Create content for advocacy/social-only campaigns and boost best content on paid media.

Social Commerce: Build a bold social commerce strategy on TikTok Shop by identifying top social sellers and aligning activation alongside key calendar moments driven by NPD and social gems. Responsible for Amazon Prime Day plans and activation—selecting key influencers, products, and messaging while working alongside the e-commerce activation team. Boost trend-led "pull" content and own the reactive media pot to boost trend-led content.

Relationships: Own relationships with talent and agents used in paid campaigns. Identify the right talent, create brand tribes, and track influencer performance in Tracker for paid campaigns.

Paid Performance Reporting: Drive performance of share of voice on social and report monthly. Conduct post-campaign analysis of influencer campaigns via Traackr reporting. Track and report CPV/CPE and optimize spends.

Who We Are
L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to "Create beauty that moves the world"; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and better place for everyone and our planet. Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.

In the L'Oréal Consumer Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Products Division holds the world's #1 beauty brand with L'Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carol's Daughter.

What We Offer
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options, and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's, and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

Experience
Proven expertise in influencer marketing, social content creation, and social platform management including reporting and new formats. Experience managing talent and driving paid social campaigns in a fast-paced, demanding environment.

About You
- Creative eye with strong attention to detail
- Passion for sharing socially relevant information
- Ability to work collaboratively and provide updates to key stakeholders
- Excellent team player who enjoys collaborating and supporting the wider team
- Proficient at creating and maintaining an authentic brand voice across branded social media platforms
- Strong understanding of social media management and analytics tools

Qualifications
Relevant qualifications or equivalent experience in social media, marketing, or related fields are preferred but not explicitly stated. A passion for beauty and digital innovation is essential.