Location
London

Hours
Full Time

Salary
Competitive salary package

About the Role
Are you a trailblazer in social commerce with a relentless drive for digital growth? We're seeking a Senior TikTok Shop & Affiliate Manager to champion our brands' presence within the dynamic TikTok Shop ecosystem. In this pivotal role, you will strategically lead our social e-commerce initiatives, developing a high-impact affiliate program and optimizing shop front strategies through expert collaboration with brand, media, and advocacy teams. You will be part of a dedicated Ecommerce Business unit responsible for driving ambitious growth by providing consumers with the best possible experience of our skincare brands via TikTok Shop.

Key Responsibilities:
- Lead TikTok Shop business to execute a winning social commerce strategy, collaborating closely with Brand (new product launches, brand moments, assortment), Media (performance media strategy, accelerating GMV, optimising ROAS), Advocacy (creator-driven campaigns), and Community Manager (monitoring platform trends and delivering consumer insight-driven campaigns).
- Manage and scale the affiliate program by analysing top-performing TikTok Shop affiliates, monitoring performance, and defining commission strategies to deliver sales and long-term relationships.
- Oversee TikTok Shop commercial operations including product listings, forecasting, inventory, promotional tools, and in-app campaign strategies, working closely with finance and supply chain.
- Own P&L management with finance, assisting in driving profitability and building plans to budget targets.
- Monitor KPIs such as sales, engagement, and affiliate conversions, generate reports, refine strategies based on insights, and share reporting with senior management.
- Collaborate cross-functionally to ensure consistent brand messaging and cohesive campaign execution.

Who We Are
L'Oréal is present in 150 markets on five continents and is the world leader in beauty with €29 billion consolidated sales. The Dermatological Beauty Division includes iconic brands such as La Roche-Posay, Vichy, CeraVe, and SkinCeuticals, recommended by dermatologists worldwide. The division has maintained double-digit growth globally for the last five years. Join us to shape the future of beauty where diversity and purpose create meaningful impact.

What We Offer
Our industry-leading benefits package includes money-saving offers, free mortgage advice, share options, an enhanced pension plan, up to 60% off on iconic brands, private medical and dental insurance, discounted gym memberships, onsite mental health support, enhanced family leave, and up to 4 weeks paid fertility leave. We also provide extensive learning and leadership development opportunities to help you master your role and grow your career.

Experience
Proven experience in digital marketing and ecommerce, preferably in social commerce and affiliate management. Familiarity with TikTok Shop ecosystem, including its algorithm and trends. Experience with performance analysis and data-driven strategy.

About You
Strong organisational and project management skills. An entrepreneurial and creative mindset with the ability to generate engaging content ideas. Ability to collaborate effectively across teams and drive results in a fast-paced environment.

Qualifications
Relevant qualifications in marketing, ecommerce, or related fields are desirable but not mandatory. A passion for digital innovation and social commerce is essential.