Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
We are seeking a Senior TikTok Shop & DTC Commercial Manager to lead the day-to-day commercial operations of L'Oréal Dermatological Beauty's TikTok Shop and DTC business. This is a trading role where you will own shop performance, commercial planning, promotional execution, product listings, forecasting, stock coordination, and performance reporting. You will collaborate closely with Brand, Media, Advocacy, Community, Finance, and Supply Chain teams to deliver ambitious GMV, ROAS, margin, and profitability targets.

The role requires strategic thinking combined with real-time trading execution. You will analyze sales data, traffic sources, creator-driven demand, and product performance to make fast, informed commercial decisions.

A Day in the Life:
1. Commercial Trading & Performance: Own daily, weekly, and monthly trading performance across CeraVe TikTok Shop and SkinCeuticals & La Roche-Posay DTC brands. Monitor GMV, sales, margin, ROAS, conversion, AOV, stock availability, campaign performance, and profitability. React quickly to trading signals, creator trends, platform mechanics, stock issues, and commercial opportunities. Identify necessary changes in pricing, promotions, bundles, shop layout, product visibility, and media support.

2. TikTok Shop & DTC Strategy: Build and execute the commercial strategy for TikTok Shop & DTC within the division. Develop plans for brand moments, product launches, platform campaigns, seasonal peaks, and key trading periods. Ensure integration with wider brand and e-commerce plans while maintaining channel-specific strategies. Balance growth, profitability, brand equity, and consumer experience. Co-develop DTC CLTV strategies for La Roche-Posay and SkinCeuticals.

3. TikTok Shopfront, Product Listings & Merchandising: Own the quality and commercial effectiveness of the TikTok Shop storefront. Manage and optimize product listings, PDP content, claims, thumbnails, product sequencing, campaign pages, bundles, and search visibility. Ensure the shop is easy to navigate, understand, and optimized for conversion. Collaborate with brand teams to ensure product education is clear, compliant, and consistent with dermatological beauty standards.

4. Promotions, Assortment & Bundling: Build the right TikTok Shop assortment across hero products, routines, bundles, new launches, and campaign offers. Develop promotional plans that drive sales while protecting margin and brand equity. Create simple bundles and mechanics for consumers and creators. Use trading data to recommend assortment changes and future commercial opportunities.

5. Forecasting, Stock & Operations: Work with Supply Chain and Demand Planning to forecast demand and manage stock availability. Use sales trends, campaign plans, creator activity, and media investment to inform stock forecasts. Minimize stockouts on key products and ensure operational readiness for launches and campaigns. Coordinate with internal teams and external partners for smooth execution.

6. P&L & Financial Management: Partner with Finance to manage the TikTok Shop P&L. Track the impact of promotions, media spend, affiliate commission, platform costs, and fulfillment costs. Support budget planning and ensure sustainable commercial growth. Make recommendations to improve margin, profitability, and investment efficiency.

7. Creator-Commerce Integration: Collaborate with Advocacy, Community, and affiliate teams to understand which creators and content drive commercial performance. Translate creator insights into trading actions including product priorities, bundle opportunities, landing page improvements, and campaign focus. Ensure creator traffic is directed to high-converting products and shop pages. While not owning the affiliate program end to end, play a key role in making creator-led commerce commercially effective.

8. Reporting & Senior Stakeholder Management: Build clear, actionable reporting for senior stakeholders. Share performance updates, trading insights, risks, and recommendations. Explain drivers of performance and necessary changes. Lead regular commercial reviews with Brand, Media, Advocacy, Finance, and Supply Chain teams.

Experience
- Proven experience in e-commerce trading, marketplace management, D2C, retailer.com, or commercial digital roles.
- Strong understanding of sales, margin, ROAS, conversion, and profitability.
- Experience managing product listings, promotions, stock inputs, campaign execution, and commercial reporting.
- Experience with TikTok Shop, Amazon, Shopify, retailer marketplaces, or social commerce.
- Understanding of creator-led commerce and affiliate traffic.
- Experience managing high-growth or emerging digital channels.

About You
- Strong analytical skills with confidence using data to make decisions.
- Excellent organisation and project management skills.
- Ability to work at pace and manage multiple priorities.
- Strong stakeholder management skills across commercial, brand, media, finance, and supply chain teams.

Qualifications
- No specific qualifications required; relevant experience and skills are essential.