Location
London, United Kingdom

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers within the United Kingdom, Germany, and Ireland field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. You will own the end-to-end execution of UKGI territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. The role requires strategic marketing expertise, strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.

The Senior UKGI ABM Manager will deliver the largest industry activations, executive programs, and scaling programs. You will design and execute territory-specific ABM campaigns (1:1, 1:few) aligned with global frameworks to drive measurable business impact. Building and maintaining strong relationships with sales teams to understand account priorities and translate them into effective marketing programs is essential. You will analyze customer data, buying signals, and market trends to inform campaign strategy and optimization, and create multi-channel programs (events, digital, direct) that deliver personalized customer experiences.

Partnering with regional marketing teams to ensure ABM programs complement broader field marketing efforts, driving operational excellence through standardized processes, documentation, and best practices is key. You will track and report on program performance, using data to optimize and scale successful approaches, manage program budgets effectively, and collaborate with the global ABM community to share learnings and adopt proven practices.

A day in the life
AWS Industry Marketing drives revenue, adoption, and growth from the largest and fastest growing enterprise-level customers including public sector. The Industry Marketing ABM team focuses on building and executing the most effective, tailored and integrated plans for priority 1:1 customers and clusters of customers via 1:Few. The Senior UKGI ABM Marketer partners with Sales and other enabling teams to research key customers, develop go-to-market plans, and execute events and engagements that help drive revenue.

About the team
AWS Marketing leads the charge in cloud and AI innovation, inspiring and empowering customers and partners to unlock their cloud potential. The team shapes AWS's industry perception through compelling narratives that demonstrate leadership in AI and transformative solutions, while driving customer growth across a vast service portfolio. The team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting strategy to stay ahead in a digital-first world. Join this forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. Collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.

Experience
- Developing and managing acquisition marketing or channel programs
- Building, executing, and scaling cross-functional marketing programs
- Executing campaigns across multiple timezones and languages
- Using data and metrics to measure impact and determine improvements
- Presenting metrics and progress to senior leadership
- Experience with Excel or Tableau (data manipulation, macros, charts, pivot tables)
- Marketing or marketing research experience

About you
- Strategic thinker with strong project management and analytical skills
- Ability to influence and collaborate with cross-functional teams and agency partners
- Skilled at building and maintaining strong relationships with sales and marketing teams
- Results-driven with a focus on operational excellence and frugality
- Comfortable working in a fast-paced, global environment

Qualifications
- Experience driving direction and alignment with large cross-functional teams and agency partners is preferred
- Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint is preferred