Location
London

Hours
Permanent, Full Time

Salary
£50,000 per annum

About the Role
We are looking for a Senior YouTube Strategist to join the National Theatre Digital Team. The Senior YouTube Strategist leads the strategy, audience and commercial growth of the National Theatre’s presence on YouTube. This is a key role within the Digital Department’s evolving Distribution and Social strategy, focusing on understanding global, mass, and younger audiences. You will develop and implement strategies to grow subscribers, watch time, and engagement, while shaping content and packaging decisions based on data insights. The role requires a deep understanding of YouTube as a unique medium, balancing content strategy, pacing, and community-building across a range of content lengths and formats from short-form to full-length content.

Working with us will give you
Complimentary staff tickets for shows and guided tours, subject to availability and policy
25 days annual leave increasing up to 32 with length of service (plus bank holidays)
Development programmes via e-learning platform and specialist in-person training
Access to interest-free season ticket loan and cycle scheme partnership
Enhanced sick pay
Family friendly policies including family leave and support leave
Membership of Parents and Carers in the Performing Arts (PiPA)
Pension schemes with Legal & General and NEST
Sabbatical option, subject to agreement and policy
On-site staff canteen and social facilities
On-site occupational health support
In-house mental health and wellbeing advisors providing workplace counselling and support
Wellbeing programme of events including mental health awareness, financial wellbeing, skills sharing and opportunities to get active
Exclusive staff talks on National Theatre productions from leading practitioners
Discounted access to National Theatre at Home
One paid day per year to volunteer for your chosen charity
Discounts in the NT’s bars, cafés, restaurants, bookshop and local businesses on and around the South Bank
Access to retailer discounted gift cards and a cash-back-on-spending card

Please note
The closing date for applications is Friday 11th September 2026 at 12 noon. Early applications are encouraged as the vacancy may close early if sufficient applications are received. Support or additional time for applications is available upon request. The National Theatre is committed to Equity, Diversity and Inclusion and welcomes applications from underrepresented groups including global majority, disabled and LGBTQ+ communities. As a Disability Confident Employer, disabled applicants who meet minimum requirements are guaranteed an interview. For any questions or adjustments during the recruitment process, support is available.

Experience
Significant experience as a YouTube strategist, channel manager, or closely equivalent role with a proven track record of growing YouTube channel subscribers, watch time, and engagement.
Deep, current understanding of the YouTube algorithm, platform mechanics, and how packaging (titles, thumbnails, metadata) affects discoverability and performance.
Strong data literacy and fluency in YouTube Studio and other analytics tools, with experience using data to inform content and packaging decisions.
Experience developing strategy across a range of content lengths and formats, from short-form to long-form/full-length content.
Experience building and nurturing on-platform community and audience loyalty, beyond optimizing for view counts.

About you
Clear understanding of YouTube as a distinct medium, balancing distribution and social elements, and what this means for content strategy, pacing, and community-building.
Enthusiastic about digital content and audience growth with a strategic mindset.
Committed to creating inclusive and engaging content that resonates with diverse audiences.

Qualifications
No specific qualifications are stated; however, demonstrable experience and expertise in YouTube strategy and digital content growth are essential.