Location
London

Hours
Full Time

Salary
Competitive salary

About the Role
You'll be the engine behind COAT's content generation, social and influencer activity - the person who makes things happen on time, to brief and to a high standard. Reporting into the Social & Influencer Manager and working closely with the wider Marketing team, you will take ownership of the day-to-day delivery across gifting, scheduling, community, trade content, and reporting. You will manage multiple workstreams simultaneously and ensure smooth execution of all social and influencer initiatives.

Key Responsibilities
Social
Schedule, upload and publish organic social content across all social channels, with Instagram as the primary channel. Manage day-to-day community engagement, including owning the engagement automation tool. Source trade project imagery and content, obtaining T&Cs from contributors. Assess trade and partner content for suitability across channels. Stay informed on social listening, platform trends, and emerging formats, bringing relevant opportunities to the team. Proactively monitor COAT's tags across platforms to assess whether user-generated content can be repurposed or used. Propose process improvements to streamline workflows and increase efficiency. Produce monthly reports on social and influencer performance.
Content Generation, Influencer & Gifting
Own gifted creator outreach end to end - sourcing, contacting, logistics, and follow-up. Manage gifted creator relationships once partnerships are established. Build and maintain creator lists and sourcing pipelines. Track content deliverables and chase where needed. Source paid sponsorship content opportunities and flag to the Social & Influencer Manager. Support the Social & Influencer Manager on influencer and creator events, assisting with logistics and on-the-ground delivery. Obtain usage rights permissions on approved sponsorship content. Support content generation for paid channels. Upload and maintain content to COAT's internal content library, keeping assets organised and up to date.

Experience
- 2+ years' experience in a social media, influencer marketing or content role, ideally within a lifestyle, home or design-adjacent brand
- Experience managing organic social scheduling and publishing, with Instagram as a primary channel
- Experience running gifted or influencer outreach end to end, including relationship management and deliverable tracking
- Confident using social scheduling and community management tools
- Comfortable working with platform-native analytics, pulling together clear and actionable reporting

About You
- Excellent organisational skills, with the ability to manage multiple workstreams and deadlines at once
- Strong written communication, adaptable across creator outreach, community replies and internal reporting
- Personable, yet deliberate - able to build relationships with creators and partners, and move them forward with pace and purpose
- An appreciation and respect for brand standards and brand image when managing social and influencer content
- Highly focused and organised, with the ability to see through noise and towards the bigger picture
- A self-starter who takes ownership rather than waiting to be told

Desirable
- Experience within a D2C, interiors, fashion, design or sustainability-led brand, preferably premium
- Familiarity with TikTok and/or Pinterest, in addition to Instagram
- Experience sourcing or coordinating UGC, trade or partner content, including handling usage rights
- Basic understanding of content rights, permissions and sponsorship disclosure requirements
- Experience supporting influencer or creator events
- A genuine interest in social platforms, trends and emerging formats