Social Media Manager, UK, Amazon Music


Location
London, UK
Hours
Full Time
About the Role
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music innovates at the exciting intersections of music and culture. We offer multiple tiers of service to serve all listeners, including Prime members with ad-free shuffle mode and top podcasts, Amazon Music Unlimited with unlimited on-demand access to over 100 million songs including HD, Ultra HD, and spatial audio, and a free tier accessible via the Amazon Music app or Alexa-enabled devices.
We are seeking an experienced and creative Social Media Manager based in London with a genuine passion for music and pop culture. This role offers a unique opportunity to own and grow the Amazon Music brand in the UK through social media platforms, primarily Meta and TikTok, with testing on YouTube. The ideal candidate is chronically online, quick to spot trends, and deeply understands what drives engagement. They will have a proven track record of increasing brand engagement and reach, strong creative and analytical skills, excellent project management abilities, and the capacity to collaborate with regional and global teams to devise and execute a local social strategy.
The role requires creativity and innovation balanced with rigorous testing, measurement, and iteration to continuously improve results. The successful candidate will have an entrepreneurial spirit and a bias for action to thrive in a fast-moving environment.
Key Responsibilities
- Shape social marketing, content, and creative strategy locally focusing on growing engagement and reach across key platforms (primarily Meta and TikTok) with testing on YouTube.
- Manage day-to-day running of Amazon Music social media channels in the UK, including posting, boosting, monitoring, and moderation.
- Collaborate internally with the Amazon Music UK team, especially industry and editorial teams, to identify locally relevant growth opportunities.
- Guide the creation of social media assets and the visual identity of owned channels.
- Set, report, and be accountable for specific social KPIs and track performance.
- Work alongside the EU brand team to deliver marketing campaigns on social, ensuring social is integral to creative and media briefs.
- Collaborate with EU social media leads and contribute to the regional European organic social strategy.
- Educate the wider team on social trends and capabilities.
- Support livestream activations with real-time social content and paid amplification during live events.
- Manage influencer and creator activations in the UK market from briefing through execution and reporting.
- Manage an external social media agency.
Experience
- Experience creating visual assets for digital, mobile, and social platforms.
- Experience in a social media marketing role, either agency or in-house.
- Proven ability to grow brand engagement and reach on social media platforms such as Meta, TikTok, and YouTube.
- Experience managing senior stakeholder relationships and overseeing marketing budgets.
- Experience with reporting and analysis for social channels.
- Experience developing editorial, copywriting, and/or social media content.
- Fluency in English (written and verbal).
About You
- Passionate about music, pop culture, and social media trends.
- Creative and innovative with a strong analytical mindset.
- Excellent project management skills and ability to thrive in a fast-paced environment.
- Strong communicator able to engage leadership, stakeholders, and cross-functional teams.
- Entrepreneurial spirit with a bias for action.
- Comfortable working collaboratively with regional and global teams.
Preferred Qualifications
- Experience with online content, multimedia, analytics, and impact measurement.
- Experience using content publishing tools to write, format, manage, and publish high-quality content.
- Experience with esports, live video content, or gaming communities is a plus.

