Theatrical Content Marketing Manager


Location
London, UK
Hours
Full Time
Salary
Competitive, commensurate with experience
About the Role
We are seeking a dynamic Content Marketing Manager to join the Theatrical Marketing team at Amazon MGM Studios. This role partners closely with Product Managers to develop and execute compelling local social, digital, and influencer marketing strategies that drive audience engagement and box office performance for film releases across the UK and Ireland. Key responsibilities include crafting data-driven social media strategies aligned with global campaign objectives, designing and implementing long-term digital content strategies for Amazon MGM UK channels, and developing innovative digital storytelling with strong cultural relevance. You will also design editorial calendars and amplification strategies for theatrical events, monitor emerging trends and consumer behaviours, and coordinate with Marketing and PR teams to maximize campaign impact.
In addition, you will lead end-to-end local content marketing strategy development and oversee production of local content, including briefing, editing, and quality control. Managing production schedules to ensure alignment with local marketing campaigns, driving innovation in content formats and platform utilization, analyzing performance metrics to optimize strategies, and maintaining vendor relationships are essential aspects of this role. You will also build and manage a network of content marketing creators, negotiate and execute creator collaborations, and track creator performance metrics to ensure campaign success.
Experience
- Proven theatrical marketing experience within the industry
- Demonstrated success in marketing and social media roles at global media companies
- In-depth knowledge of the UK and Ireland media landscape and cultural trends
- Strong data analysis and performance optimization skills
- Experience working with filmmakers, talent, and influencers is preferred
- Experience in fast-paced environments managing multiple concurrent projects is preferred
About you
- Excellent cross-functional team collaboration skills
- Outstanding communication and organizational abilities
- Ability to innovate and develop culturally relevant digital storytelling
- Proactive and able to manage multiple priorities effectively
Qualifications
- Fluent in English (speaking, writing, and reading)
- Comprehensive understanding of theatrical marketing and digital platforms preferred

