Location
London

Hours
Full Time

Salary
Competitive, based on experience

About the Role
We are seeking a highly motivated Trade Sales Manager to join our dynamic team at GEN PLUS Group. This role is critical in building and maintaining strong relationships with agents, tour operators, and other key partners to promote our clients' hospitality products and services. The ideal candidate will have a passion for travel, strong sales acumen, and excellent communication skills.

Key responsibilities include negotiating with hotels, airlines, transportation providers, and other suppliers; developing and implementing trade programs to increase brand and destination awareness, visitor arrivals, and spend; and maintaining strong relationships through direct outreach to tour operators, wholesalers, travel agents, MICE/corporate/incentive buyers, airlines, and other distribution intermediaries.

The role also involves identifying and executing tactical trade marketing programs with key distribution partners, representing destinations at key travel industry events including trade shows, planning and executing sales missions, and assisting in the development and management of training programs, workshops, roadshows, and other innovative initiatives.

Additionally, you will develop and execute travel trade familiarization programs to highlight every aspect of the country, ensure destinations are well represented in travel trade materials, foster airline relationships to support route development, and explore niche marketing opportunities and alternative distribution channels for specialist travel experiences.

Experience
Minimum 5+ years of extensive experience in handling trade sales within the hospitality or travel industry.

About you
Passionate about travel with strong sales and negotiation skills. Excellent communication and relationship-building abilities. Proactive, self-motivated, and able to work effectively both independently and as part of a team.

Qualifications
A degree in Hospitality, Tourism, Business Management, or a related field is preferred but not essential.