Location
Fully remote within the UK, with occasional travel for leadership offsites, media events, and partner meetings. Central London-based company.

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
Maze Theory is a pioneering studio driven by "Storytelling 3.0"—creating next-generation immersive gaming and narrative experiences that span VR, XR, PC, console, and emerging spatial platforms. By blending active player presence with iconic global IP such as Peaky Blinders: The King’s Ransom, Doctor Who, and Project Hail Mary, we place players at the heart of extraordinary worlds.

We are seeking an exceptional VP of Creative, Design & Marketing to act as the direct strategic right-hand to the CEO. This fully remote UK-based executive role bridges VR/XR creative vision with market positioning, brand identity, and audience acquisition. You will lead the end-to-end creative trajectory of our VR titles and visual IP—from early spatial design concepts and virtual gameplay mechanics to brand narrative, high-impact marketing campaigns, and social/community growth.

This is a hands-on leadership position for someone ready to deliver unforgettable interactive experiences and pioneer a new form of immersive storytelling. You will be expected to make smart decisions quickly and effectively, rolling up your sleeves as well as providing strategic direction.

Experience
- 10+ years of senior creative leadership experience (Creative Director, Head of Studio/Design, VP) within game development, interactive entertainment, or VR studios.
- Hands-on experience and deep industry knowledge in virtual reality (VR) game design, hardware constraints, spatial interaction principles, and marketing VR experiences.
- Proven ability to synthesize VR Game Design with Brand Marketing, Visual Communications, and Digital Community Growth.
- Deep expertise working collaboratively with global IP holders, licensors, showrunners, and platform stakeholders.
- Strong public speaking and representation skills across media, conferences, VR platform showcases, and investor pitches.

About you
- Strategic partner to the CEO, able to define studio vision, portfolio roadmaps, and spatial gaming positioning.
- Skilled in co-leading high-stakes pitches to major IP holders, platform partners (Meta, PlayStation VR2, Apple, SteamVR), and strategic investors.
- Experienced in driving cross-departmental alignment across remote teams including Game Design, VR R&D, Art, Brand Marketing, and Social/Community.
- Visionary in VR & spatial design, overseeing aesthetic quality, spatial UX/UI, motion mechanics, and player immersion.
- Champion of immersive world-building, maintaining canon and brand fidelity when adapting tier-1 external IP to 6DoF VR environments.
- Innovator in spatial R&D, exploring cutting-edge VR hardware, mixed reality (MR/AR), hand-tracking, and spatial audio.
- Expert in architecting and directing global marketing strategies for VR title launches, hardware bundles, and platform expansions.
- Leader in creative production of marketing assets including trailers, mixed-reality capture videos, key art, and press/event reveals.
- Builder of cohesive social media strategies targeting core VR enthusiasts and mainstream gamers, fostering active engagement across Discord, X, TikTok, YouTube, and VR communities.
- Data-informed decision maker partnering with marketing analysts to monitor player sentiment, acquisition metrics, and marketing ROI.

Qualifications
- Must be based in the UK.
- Proven executive presence and leadership capabilities.
- Ability to work fully remotely with occasional travel.
- Strong communication, collaboration, and strategic planning skills.