Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
At Fora, we’re reimagining what the workplace can be. We create inspiring, design-led spaces that blend hospitality, community, and wellbeing—so people can work productively, creatively, and happily. From our first London workspace over 20 years ago, we’ve grown to 60+ locations across the UK supporting 30,000+ members and partnering with trailblazing brands like Ocado, The British Fashion Council, and Pangaia. Backed by The Office Group, Blackstone, and Brockton Capital, we’re growing fast and pioneering conscious design, sustainable construction, and workspaces that empower people to work in their own unique way. At Fora, we’re not just shaping workplaces—we’re shaping the future of work.

We are looking for a Website Marketing Manager to take ownership of Fora’s digital presence and elevate how our brand connects with audiences online. This pivotal role focuses on leading and optimising our digital marketing strategy, with particular emphasis on our website as a core commercial and conversion channel. You will shape user journeys, drive performance across campaigns, and combine creative thinking with data-driven decision-making to deliver measurable impact.

Working closely with the Head of Digital Marketing, you will help drive brand visibility, audience engagement, and commercial growth across all digital touchpoints.

Key Responsibilities:
- Own and manage Fora’s website, ensuring an exceptional, seamless user experience
- Build and optimise landing pages for campaigns using CMS templates
- Update site content including copy, imagery, and campaign assets
- Maintain high standards of UX, design quality, and brand consistency
- Monitor website performance (load time, issues, site health) and drive improvements
- Analyse website performance using GA4 and other tools
- Track user behaviour and conversion performance across the funnel
- Translate data into clear insights and actionable recommendations
- Build and share regular performance dashboards and reports
- Ensure accurate tracking, tagging, and attribution across campaigns
- Collaborate closely with digital agencies and technical partners
- Coordinate SEO, technical improvements, and website enhancements
- Support delivery of new features, releases, and optimisation initiatives
- Translate marketing briefs into website builds and digital experiences
- Partner with creative and content teams to keep the site fresh and on-brand
- Work with CRM and marketing teams on integrations and campaign journeys
- Identify opportunities to improve UX, CRO, and digital journeys
- Conduct regular audits across content, performance, and tracking
- Stay ahead of trends across digital, analytics, and emerging technologies
- Shape and guide digital content strategy across channels
- Support organic social strategy and ensure consistent brand messaging
- Ensure every digital touchpoint reflects Fora’s premium, design-led positioning

Experience
- Proven experience in a Digital Marketing Manager or similar role
- Strong background in website management and optimisation
- Solid understanding of PPC, paid social, SEO, email, and analytics
- Hands-on experience with GA4, Google Ads, Meta Ads Manager, CMS, and CRM tools
- Strong analytical capability—able to turn data into meaningful action
- Excellent project management skills with the ability to manage multiple workstreams
- Experience working with agencies or external partners
- Experience with tag management or data visualisation tools
- Exposure to B2B, B2C, membership, or professional services environments

About you
You are a hands-on digital marketer who thrives in a fast-paced environment and combines analytical thinking with strong execution. You are proactive, detail-oriented, and passionate about delivering exceptional digital experiences that drive commercial growth.

Qualifications
Relevant qualifications such as CIM, DMA, Google certifications or equivalent are desirable.