
Location
2-3 days per week in London TVC office
Hours
Full Time, Permanent
Salary
Up to £66,500 depending on relevant skills, knowledge and experience. Plus London Weighting Allowance of £5,441 and 25% bonus OTE. The expected salary range reflects internal benchmarking and external market insights.
About the Role
This is a front-line commercial role with a clear mandate: grow branded content revenue by turning the strength of BBC Studios' premium IP, global fandoms and creative capabilities into partnerships that brands and agencies want to buy. You will be a commercial storyteller and disciplined closer, able to sell with authority, collaborate with creative and editorial teams, navigate complex stakeholder environments and maintain close control on pipeline, pricing, forecasting and delivery.
Reporting to the Group Sales Director, you will own a personal revenue target and lead the pursuit of high-value branded content opportunities across an allocated portfolio of agencies and clients. You will build senior relationships, unlock briefs, shape bold multi-platform ideas and convert them into profitable, repeatable business.
Your key responsibilities include taking direct accountability for your individual target, building a strong pipeline and converting opportunities into profitable revenue while maintaining pace and momentum. You will build a high-impact growth plan in partnership with the Group Sales Director and your counterpart in Partner Sales, creating and executing strategic account plans for priority agencies, clients and markets. This involves identifying whitespace, growth sectors, new-budget opportunities and routes to multi-year partnerships.
You will use audience insight, market intelligence and the distinctive power of BBC Studios brands and fandoms to originate compelling partnership opportunities before formal briefs exist. Leading the sales process from first conversation to signed contract, you will interrogate client challenges, shape commercial propositions, collaborate with Creative Solutions, price confidently, negotiate effectively and close decisively.
Building senior client and agency relationships is essential, developing trusted, influential connections across agency leadership, strategy, investment and partnerships teams, as well as senior client marketers. You will translate premium IP, talent, social channels, digital reach and creative expertise into brand solutions that are distinctive, audience-first and genuinely valuable while respecting editorial and brand guardrails.
Creating repeatable, scalable revenue streams is a priority. You will look beyond one-off campaigns to build sponsorships, partnership platforms and multi-market solutions that can grow across audiences, territories, formats and time. Where applicable, you will set clear priorities, coach for performance and create a high-energy, accountable sales culture among direct reports or market representatives.
Experience
- Proven track record of personally winning content-led partnerships and delivering demanding revenue targets.
- Developed network ideally across Kids & Family, 16-34 brands with credibility to operate with partnership leads, agency planners, strategists and investment teams.
- Experience prospecting, qualifying, pitching, pricing, negotiating and closing complex deals backed by accurate pipeline management and forecasting.
- Strong understanding of how audiences consume and share content across YouTube; knowledge of TikTok, Instagram and emerging platforms is beneficial.
- Comfortable with pricing, margin, deal structure, contractual considerations and balancing client ambition with deliverability and value.
- Experience working with premium IP or entertainment brands.
About you
- Commercially driven storyteller and disciplined closer.
- Collaborative team player able to navigate complex stakeholder environments.
- Strong relationship builder with senior clients and agencies.
- Strategic thinker with ability to identify growth opportunities and create scalable revenue models.
- Energetic leader capable of coaching and motivating teams where applicable.
Qualifications
No specific qualifications are stated; however, relevant experience and a strong commercial background in branded content sales are essential.
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