Location
White City, London - 2 days a week in the office

Hours
Fixed Term Contract - 6 months

About the Role
This role sits within the M&E Marketing team and plays a vital part in supporting the development of full funnel marketing campaigns that drive business KPIs across Broadcast and Streaming. The Campaign & Partner Marketing Executive will own and support campaigns or activities leveraging ITV’s brand and priority content to drive marketing outcomes, ensuring ITV remains relevant, talked about, and watched by millions every day.
The role requires close collaboration with Insight, Media, Creative, Delivery, and Publicity teams to develop best-in-class campaigns rooted in consumer insight. Building strong relationships with production teams and key internal stakeholders is essential to maximize marketing influence and content impact.
A passion for creativity and effectiveness is key, with a focus on ensuring marketing investment cuts through in an increasingly competitive market.

Main responsibilities include:
- Developing clear and effective campaign briefs rooted in insight about content, brand, audience, market, and culture using ITV’s NST framework
- Collaborating across teams to deliver campaigns from inception through to final analysis across paid, owned, and earned channels
- Championing innovative and distinctive marketing work, encouraging bold, conversation-driving campaigns that generate buzz
- Monitoring market and competitor performance and recommending improvements to strengthen campaign effectiveness
- Building strong relationships with commissioning teams to ensure clear NSTs and supporting editorial hooks for marketing amplification
- Ensuring alignment with ITV’s brand positioning and tone of voice in partnership with the Brand team
- Supporting the Partner Experience programme to unlock opportunities that bring key distribution partners closer to ITV’s content and brand

Experience
- Experience or exposure to building collaborative relationships within a fast-moving, matrix environment
- Ability to work with peers across multiple teams to create best-in-class marketing activity
- Evidence of analysing trends and data to understand viewer behaviour and shape marketing activity
- Experience supporting creatively impactful cross-media campaigns that excite audiences and drive viewing
- Understanding of media types including digital and data-driven marketing techniques
- Experience working with media or creative agencies
- Knowledge of the UK TV marketplace and ITV’s position, including awareness of viewing trends and content discovery

About you
- A true multitasker able to juggle multiple projects while maintaining an appetite to learn and grow
- Strong communication skills with the ability to articulate concepts clearly and give constructive creative feedback
- Ability to grow stakeholder relationships, listen effectively, and defend approaches using data
- A team player who contributes positively to a collaborative environment
- Awareness of current viewing trends and audience behaviours
- Results-driven mindset with enthusiasm for learning and growth
- Ability to prioritise across projects while maintaining accuracy