Location
White City, London - Hybrid working available

Hours
Full Time

Salary
Negotiable

About the Role
ITV is seeking a Commercial Insights Manager to join ITV Insights and help drive data-led decision making across its Commercial business. In this role, you will provide intelligent, creative, and impactful consumer research and insights that support commercial revenue growth and inform key business decisions. This is an exciting opportunity for someone passionate about television, streaming, and media to shape the future of advertising and insight at ITV.

You will work on a variety of projects including effectiveness studies, sponsorship research, campaign measurement, thought leadership, and commercial reporting. Additionally, you will contribute to evolving ITV’s approach to digital measurement, automation, and cross-platform insight.

The ITV Insights team is central to the company’s digital transformation strategy, focused on optimising streaming and broadcast through data and insight. You will help answer critical business questions such as content commissioning, audience targeting, marketing strategy, product optimisation, and leveraging VOD to offset linear TV declines.

Key responsibilities include producing and delivering insights and presentations that underpin commercial outputs like Monthly Debriefs and Killer Stats, supporting major studies from commissioning to delivery, representing Commercial Insights at client and industry events, and collaborating closely with data analysts to optimise reporting and dashboards. You will analyse complex datasets including Barb and ITVX first-party data to uncover insights and provide consultancy-style support to commercial teams. You will also contribute to wider team initiatives fostering curiosity, collaboration, and continuous improvement.

Experience
Minimum 3+ years in insights, research, analytics, or media-focused roles, ideally within television, streaming, or media environments. Proven experience with commercial research techniques and audience/effectiveness measurement across qualitative, quantitative, traditional, and digital methodologies. Familiarity with media research datasets and tools such as Barb, TechEdge, Telmar, Touchpoints, and YouGov. Demonstrated ability to analyse complex data and translate it into clear commercial insight.

About you
Strong analytical and problem-solving skills with excellent written and verbal communication. Confident presenter to internal and external stakeholders. Excellent organisational skills with the ability to manage multiple projects and meet tight deadlines. Proven ability to build collaborative relationships across teams and stakeholders. Passionate about television, streaming media, and the evolving media landscape. Proactive, innovative, and adaptable with a creative mindset towards audience, market, and commercial challenges. Commercially aware with a clear understanding of ITV’s position in the wider media market. Collaborative and personable with a positive approach to teamwork and stakeholder engagement.

Qualifications
Relevant qualifications or equivalent experience in insights, research, analytics, or related fields are desirable but not explicitly stated. A strong interest in emerging research techniques, data methodologies, and social media measurement tools is important.