Location
London, Hybrid (3 days per week in the office)

Hours
Full Time

Salary
Negotiable

About the Role
Flo Health is the world’s #1 health & fitness app for female health, with over 500 million downloads and 80 million monthly users. Backed by a $200M investment and recently reaching a $1B valuation, we are building the next generation of AI-powered, privacy-first, clinically backed digital health products to help users better understand their bodies.

We are seeking a Content Strategist to own and drive the creative strategy for Flo’s core user segments, starting with Perimenopause Mode. This role sits at the intersection of product, content, and growth, ensuring all content is relevant, personalised, and grounded in real user needs. You will translate user needs and product functionality into a cohesive content strategy and lead the end-to-end production of engaging, high-quality video and motion content that enhances user experience and drives engagement.

Key Responsibilities:
1. Own creative strategy for a user segment: Develop and evolve the creative vision and content strategy for Perimenopause Mode, translating user needs, behaviours, and emotional drivers into content directions that support product goals of clarity, validation, and action.
2. Turn product experience into content: Analyse product features and identify content opportunities, collaborating with Product Managers to embed data, insights, and functionality into content.
3. Lead content ideation and production: Partner with content creators to develop creative briefs, write or co-create scripts for video and motion content, and manage the end-to-end production process ensuring quality, consistency, and brand alignment.
4. Build personalised content systems: Work with engineers and product teams to define content logic and relevance algorithms, structure content for personalisation at scale, and deliver content batches aligned with user segments and lifecycle moments.
5. Drive experimentation and optimisation: Use performance data to refine creative strategy and content direction, iterating based on user feedback and engagement signals.

Collaboration:
You will work closely with Product Managers, Content Creators & Designers, Growth/UA teams, Engineers, and Legal, Medical & Science teams to ensure accuracy, credibility, and alignment across all content.

Experience
- 4+ years in creative production, content strategy, digital or social media
- Proven track record producing video, motion, or digital content at scale

Skills
- Strong creative thinking and storytelling, especially in engaging video formats
- Ability to translate user insights into content strategy
- Experience writing briefs and scripts
- Understanding of content personalisation and user segmentation
- Comfortable working with data and performance metrics

About You
- Deep empathy for users with the ability to think from their perspective
- Product mindset: views content as part of the user experience, not just marketing
- Hands-on, proactive, and comfortable in a fast-moving environment
- Strong collaborator across product, tech, and creative teams

Nice to Have
- Experience in health, wellness, or femtech
- Experience with algorithm-driven or personalised content systems
- Familiarity with UA/performance creatives and testing frameworks