Location
London, Hybrid (3 days per week in office)

Hours
Full Time

Salary
£48,000 - £55,000 GBP per annum

About the Role
Flo Health is the world’s #1 health & fitness app focused on female health, with over 500 million downloads and 80 million monthly users. Backed by a $200M investment and valued at $1B in 2024, Flo is building the next generation of AI-powered, privacy-first, clinically backed digital health solutions. We are seeking a sharp, witty, and culturally fluent Social Content Manager to lead the organic content strategy and execution across Flo’s social platforms, predominantly TikTok.

In this role, you will make Flo the most trusted and relatable voice in female health by blending education, empathy, and cultural relevance with creative storytelling that resonates deeply. You will own the content engine, collaborate with contributors and creators, and shape conversations with thought leadership and medical insights turned into accessible, witty, and relatable storytelling.

Key responsibilities include building and executing social strategies for period tracking and TTC, developing search-optimized evergreen content, curating diverse voices for authenticity and accuracy, analyzing performance data to scale sustainable formats, guiding contributors with clear creative direction, and working closely with legal and medical teams to ensure content accuracy and brand alignment.

Flo is a mission-led, product-driven team that moves fast, stays focused, and takes ownership from brief to impact. We value debate, shared decisions, craftsmanship, and resilience because better health outcomes are worth it.

Experience
3–5+ years shaping organic social strategies and producing content, with a proven portfolio demonstrating growth on TikTok and other short-form platforms.
Strong editorial skills in commissioning, curating, and editing content from journalists, experts, and creators, ensuring accuracy, empathy, and credibility.
Deep understanding of health and lifestyle content performance across platforms, skilled at making sensitive topics accessible, witty, and culturally relevant without losing authority.
Expertise in platform SEO, algorithm-driven feeds (e.g. FYP), and search-optimized content.
Ability to brief and manage creators and contractors with a clear, outcome-focused vision.
Strong analytics skills to translate performance data into actionable insights and evergreen formats.

About You
Excellent writing and creative direction skills for short-form, social-native storytelling.
Proactive, independent problem-solver who thrives in a fast-paced, test-and-learn environment.
Genuine passion for women’s health and creating content that delivers meaningful impact at scale.
Comfortable using design tools like Figma or Canva to mock up creative concepts or adapt assets is a bonus.

Qualifications
No formal qualifications specified; emphasis on relevant experience, skills, and passion for women’s health.