Location
London

Hours
Full Time

Salary
Negotiable

About the Role
Flo Health is the world’s #1 health & fitness app with over 500 million downloads and 80 million monthly users. Backed by a $200M investment and recently reaching a $1B valuation, Flo is on a mission to build a better future for female health. With 7 million paid subscribers and the highest-rated experience in the App Store’s health category, we are now expanding into the perimenopause category.

We are seeking an ambitious, creative, and growth-driven Integrated Campaign Manager to join Flo's Brand team on a 12-month contract. You will lead our commercial push into perimenopause, building category leadership and driving growth through culturally resonant, insight-led campaigns. This role offers a unique opportunity to shape Flo’s competitive positioning and growth in a major new category by translating strategy into high-impact commercial campaigns.

You will plan and execute integrated campaigns from positioning and creative development through launch and performance review. Leading cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social, you will ensure consistent and wide-reaching campaign delivery. You will own the campaign calendar, prioritizing key cultural and category moments such as Menopause Awareness Month, and identify new channel and partnership opportunities to build reach and credibility. Managing campaign budgets and demonstrating commercial impact will be critical, working closely with Analytics to track installs and revenue and optimize investment.

Experience
- 4+ years planning and executing multi-channel campaigns for consumer brands or apps, from ideation through launch and performance review.
- Proven experience launching or scaling a commercial product/category push in a competitive market with a strong understanding of cultural moments.
- Strong cross-functional collaboration skills, managing creative production, internal and external teams, and multiple stakeholders.
- Analytical mindset with a track record of measuring campaign performance and managing budgets for efficient, high-impact execution.
- Strong understanding of women's health audiences, ideally with exposure to the perimenopause/menopause category and its competitive landscape.

About you
- Ambitious, creative, and growth-driven.
- Confident managing multiple stakeholders and cross-functional teams.
- Passionate about women’s health and building trusted, culturally relevant campaigns.
- Comfortable working in a fast-paced, mission-led, product-driven environment.

Nice to have
- Experience marketing to women aged 35+ or life-stage-specific audiences such as new parents or midlife consumers.
- Background in categories with a high credibility or trust bar such as healthtech, femtech, finance, or insurance.
- Experience in the US market.

Qualifications
No specific qualifications required; focus is on relevant experience, skills, and a growth mindset.