Location
London

Hours
Full Time, Hybrid - 3 days per week in the office

Salary
Negotiable

About the Role
Flo is the world’s #1 health & fitness app with over 500 million downloads and 80 million monthly users. Backed by a $200M investment and recently reaching a $1B valuation, Flo is on a mission to build a better future for female health. With 7 million paid subscribers and the highest-rated experience in the App Store’s health category, Flo is now expanding into the perimenopause category.

We are seeking an ambitious, creative, and growth-driven Integrated Marketing Manager on a 12-month fixed term contract to lead Flo’s commercial push into perimenopause. This role offers the opportunity to build category leadership and drive growth through culturally resonant, insight-led campaigns that establish Flo as the trusted leader in this space.

You will plan and execute integrated campaigns from positioning and creative development through launch, asset production, and performance review. You will lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social to ensure consistent and impactful campaign delivery. Managing the campaign calendar, identifying new channel and partnership opportunities, and overseeing budgets to prove commercial impact will be key responsibilities.

Flo is a mission-led, product-driven team that moves fast, stays focused, and takes ownership. We value craft, purposeful delivery, and continuous improvement. This role is ideal for someone who thrives in a collaborative, high-impact environment and is passionate about improving women’s health outcomes.

Experience
- 4+ years planning and executing multi-channel campaigns for consumer brands or apps, from ideation through launch and performance review.
- Experience launching or scaling a commercial product/category push in a competitive market with a strong understanding of cultural moments.
- Proven cross-functional collaboration skills managing creative production, internal and external teams, and multiple stakeholders.
- Analytical mindset with a track record of measuring campaign performance and managing budgets for efficient, high-impact execution.
- Strong understanding of women’s health audiences, ideally with exposure to the perimenopause/menopause category and its competitive landscape.

About you
- Ambitious, creative, and growth-driven marketer.
- Comfortable working in a fast-paced, mission-led, and collaborative environment.
- Passionate about women’s health and building trusted brands.
- Experience marketing to 35+ women or life-stage-specific audiences (e.g., new parents, midlife consumers) is a plus.
- Background in high credibility/trust categories such as healthtech, femtech, finance, or insurance is desirable.
- Experience in the US market is advantageous.

Qualifications
No specific qualifications required; however, relevant marketing experience and a strong commercial mindset are essential.