Location
London

Hours
Full Time

Salary
Negotiable

About the Role
Flo Health is the world’s #1 health & fitness app worldwide, with over 500 million downloads and 80 million monthly users. Backed by a $200M investment and recently reaching a $1B valuation, Flo is on a mission to build a better future for female health. With 7 million paid subscribers and the highest-rated experience in the App Store’s health category, we are now expanding into the perimenopause category through culturally resonant, insight-led campaigns.

We are seeking an ambitious, creative, and growth-driven Integrated Marketing Manager to join Flo's Brand team. You will lead our commercial push into perimenopause, building category leadership and driving growth in a competitive landscape. This role offers the opportunity to shape how Flo competes and wins in this major new category by translating strategy into high-performing commercial campaigns.

You will plan and execute integrated campaigns that enhance Flo's brand equity and commercial growth, lead cross-functional collaboration, own the campaign calendar prioritizing key cultural and category moments, identify new channel and partnership opportunities, and manage campaign budgets to prove commercial impact.

Experience
- 7+ years planning and executing multi-channel campaigns for consumer brands or apps from ideation through launch and performance review
- Experience launching or scaling a commercial product/category push in a competitive market with a strong understanding of cultural moments
- Strong cross-functional experience managing creative production, internal/external teams, and multiple stakeholders
- Analytical mindset with a track record of measuring campaign performance and managing budgets for efficient, high-impact execution
- Strong understanding of women's health audiences, ideally with exposure to the perimenopause/menopause category and its competitive landscape

About you
- Ambitious, creative, and growth-driven with excellent collaboration skills
- Confident managing cross-functional teams and multiple stakeholders
- Passionate about women’s health and building trusted, culturally relevant campaigns
- Experience marketing to 35+ women or life-stage-specific audiences (e.g. new parents, midlife consumers) is a plus
- Background in high credibility/trust categories such as healthtech, femtech, finance, or insurance is desirable
- Experience in the US market is an advantage

Qualifications
No specific qualifications are required beyond relevant experience and a strong cultural and commercial understanding of the category.