Location
London, Hybrid (3 days per week in office)

Hours
Full Time

Salary
From £88,000 per year (may vary based on skills and experience)

About the Role
Flo is the world’s #1 health & fitness app on a mission to build a better future for female health. With over 500 million downloads, 80 million monthly users, and 7 million paid subscribers, Flo has become a trusted leader in digital health. Backed by a $200M investment and recently reaching a $1B valuation, we are accelerating growth and innovation.

We are seeking an entrepreneurial, strategic, and data-driven Senior Product Marketing Manager to lead go-to-market strategies for our newest features and products, reaching over 70 million users. Reporting to the Director of Product Marketing and collaborating closely with Product and Marketing teams, you will own the positioning, launch, and growth of key products.

This role is ideal for someone who thrives in fast-paced environments, enjoys building processes from scratch, and is passionate about making a real difference in women's health. You will help define product marketing standards, align cross-functional stakeholders, and shape how product marketing drives impact at Flo.

Key responsibilities include owning go-to-market strategies, defining clear positioning and messaging, testing ideas through user research and experiments, shaping products from discovery through launch, leading cross-functional launches, ensuring messaging is clear and compliant, measuring success through adoption metrics, and contributing to the growth of the product marketing function.

Experience
- 6+ years in Product Marketing for consumer digital products, ideally mobile apps or subscription businesses.
- Proven track record of taking products from concept to marketing, collaborating closely with stakeholders.
- Experience testing messaging with data such as user research, A/B tests, or creative tests.
- Ability to influence senior product and marketing leaders with evidence-based recommendations.
- Experience working with Product teams from discovery onward, shaping requirements, pricing, packaging, and in-product experiences.

About you
- Strategic, entrepreneurial, and data-driven mindset.
- Comfortable with ambiguity and building new products and processes from scratch.
- Clear and structured communicator able to set actionable strategies.
- Passionate about women's health and digital health innovation.

Nice to have
- Experience marketing to US consumers.
- Background in healthcare, digital health, or regulated industries.
- Strong interest or background in women's health.

Qualifications
- No specific formal qualifications required; focus is on relevant experience and skills.