Location
London

Hours
Full Time (hours not specified)

Salary
Negotiable

About the Role
This is a unique opportunity to join ATG Entertainment's expanding specialised customer relationship management team, responsible for engaging a large customer base via email with a rich schedule of shows for our 10 London West End venues and 28 venues around the UK. Reporting into the Senior CRM Executive, you will work on CRM communications for world-renowned theatre shows including Paddington, Lion King, Six, Paranormal Activity and many more across a wide range of show genres. You will build omni-channel CRM campaigns and automated customer journeys using industry-leading, sophisticated CRM software. This role requires an ambitious self-starter who thrives in a collaborative team environment and is eager to learn and develop within the exciting live entertainment industry.

Key Responsibilities
- Develop highly targeted omni-channel campaigns (online, mobile and offline) for a range of shows across ATG Entertainment venues.
- Build relevant and targeted customer email segments to maximise engagement and click-through rates, ultimately driving ticket sales.
- Create engaging show emails such as onsales, cast announcements, reviews, previsits and newsletters.
- Coordinate show copy and assets to build emails.
- Manage, track and report on venue email campaign schedules.
- Perform detailed data and email proofing to maintain ATG Entertainment's high quality standards.
- Build email campaigns based on briefs from the CRM Campaign Planner.
- Manage setup, scheduling and deployment of all emails, ensuring tracking codes and tags are applied for accurate performance monitoring.
- Track email KPI performance and communicate results to internal stakeholders.
- Coding skills are desirable but not essential.

Experience
- Minimum 2 years' experience executing marketing emails and using CRM systems.
- Experience with at least one email service provider (ESP); experience with Iterable is advantageous.
- Ability to measure and improve campaign performance with a good understanding of campaign KPI metrics.
- Awareness of data protection regulations.

About You
- Ambitious self-starter motivated by challenge and opportunity.
- Creative flair with confidence to think outside the box.
- Able to work in a fast-paced environment managing multiple projects simultaneously.
- Strong team player who collaborates closely to deliver email campaigns on time.
- Passionate about technology and quick to learn new systems.
- Strong communication skills with the ability to write engaging copy for diverse audiences.
- Excellent attention to detail with the ability to proof multiple email communications accurately.
- Desire to learn and develop in the role.
- Eager to stay updated on the latest CRM, insights, evaluation and reporting techniques.

Qualifications
- No formal qualifications specified; transferable skills from other industries are welcomed.
- Willingness to learn and develop within the role is essential.