Location
London

Hours
Full Time

Salary
£35,000 per annum

About the Role
We are looking for a CRM Marketing Manager to join the National Theatre's Marketing team. The CRM Marketing Manager is responsible for the delivery and optimisation of CRM strategies for National Theatre at Home, ensuring the streaming platform continues to engage and cultivate audiences according to its business objectives, while remaining at the cutting edge of email marketing trends and best practices. Working directly with the CRM Marketing platform, you will collaborate with teams across Marketing and Digital departments to execute impactful audience-led lifecycle marketing that delivers against engagement and retention targets for National Theatre at Home. Supported by two CRM Marketing Coordinators, the role sits within the Brand team, which also includes the Website, Data and Insight, and Social Media teams, and works closely with the Digital department. The Brand team is part of the Audiences & Marketing directorate, which also includes Southbank Campaigns, Creative Studio, Press & Communications, and Internal Communications teams.

Working with us will give you
Complimentary staff tickets for shows and guided tours, subject to availability and policy
25 days annual leave increasing up to 32 with length of service (plus bank holidays)
Development programmes via e-learning platform and specialist in-person training relating to role
Access to interest-free season ticket loan and cycle scheme partnership
Enhanced sick pay
Family friendly policies including family leave and support leave
Family-friendly employer – member of Parents and Carers in the Performing Arts (PiPA)
Pension schemes with Legal & General and NEST
Sabbatical option, subject to agreement and policy
On-site staff canteen and social facilities
On-site occupational health support
In-house mental health and wellbeing advisors providing workplace counselling and support
Wellbeing programme of events including mental health awareness, financial wellbeing, skills sharing and opportunities to get active
Exclusive staff talks about NT productions from leading practitioners
Discounted access to National Theatre at Home
Volunteer leave – one paid day per year to volunteer for your chosen charity
Discounts in NT’s bars, cafés, restaurants, and bookshop, as well as local businesses on and around the South Bank
Access to retailer discounted gift cards and a cash-back-on-spending card

Experience
Demonstrable experience delivering target-driven CRM campaigns, ideally within the streaming and media sectors.
Excellent CRM data analytical skills to drive performance, inform decision-making and measure impact.
Experience working with email marketing software or CRM systems.
Clear understanding of customer lifecycle marketing and user journeys, with proven experience driving improvements in customer lifetime value.

About you
A high level of initiative with collaborative and confident communication skills.
Ability to work effectively across teams and departments to deliver audience-led marketing strategies.

Qualifications
No specific qualifications stated, but relevant experience in CRM marketing and data analysis is essential.