Location
London

Hours
Full Time

Salary
£55,000 per annum

About the Role
The Ecommerce & Data Specialist will be responsible for managing Tom's Trunks' digital sales channels, focusing primarily on the Shopify website and leveraging data to enhance the customer journey and overall website experience. This role is key to supporting the company’s commercial strategy and goals within a fast-paced, growing environment.

Key responsibilities include end-to-end website management ensuring brand consistency, maintaining accurate and optimised product listings, refreshing website design to reflect current campaigns and launches, and managing ESG, sustainability, and charity content as a brand priority. Daily website audits for broken links, outdated content, and conversion blockers are essential, alongside running A/B tests and collaborating with marketing and product teams for timely updates.

The role also involves comprehensive data and analytics management across Shopify, email marketing platforms, Google Analytics 4, and social media channels, consolidating data into clear weekly dashboards. The specialist will analyse acquisition channels, conversion rates, average order value, customer acquisition cost, repeat purchase rate, and email performance, proactively identifying trends and anomalies to drive continuous improvement.

SEO responsibilities include technical and on-page optimisation, content structure, and tracking organic performance. Collaboration with the content team ensures SEO opportunities are maximised.

Support for email and performance marketing includes analysing email marketing flows, interpreting paid channel data, and implementing automations to improve workflows and customer experience.

Logistics and inventory data management involves SKU generation, master data accuracy between Shopify and 3PL, stock level monitoring, and ensuring compliance with customs, VAT, duty, product safety, and packaging safety standards in trading regions. The role also manages the returns partner and escalates issues as needed.

This position offers the opportunity to be a vital part of a brand committed to quality products and environmental responsibility, contributing to its next phase of international growth.

Experience
Minimum 2 years in an e-commerce and data-focused role with proven SEO expertise. Strong knowledge of Shopify including updating listings, theme edits, apps, and checkout configuration. Experience with Google Suite, Shopify, Gorgias, Adobe CC, and email marketing platforms. Familiarity with Agentic AI tools (such as Claude) to enhance workflows is desirable. Experience with import and export processes is a plus. Retail, fashion, or lifestyle brand experience is advantageous.

About you
Highly motivated with a strategic mindset and excellent problem-solving skills. Detail-oriented with strong accuracy and excellent written and verbal communication skills. Able to work independently and under pressure to meet deadlines. Demonstrates an eye for design and brand consistency. Comfortable working in a small, fast-moving team owning your function end to end. Passionate about creating high-quality products while reducing environmental impact and upholding company values.

Qualifications
No specific formal qualifications required beyond relevant experience; a positive attitude and willingness to learn are essential.