Location
36 Golden Square, London

Hours
Full Time - standard agency hours

Salary
Negotiable

About the Role
We are looking for an experienced, fashion-focused publicist to join our team and lead high-profile communications across the luxury, fashion and culture sectors. This is a relationship-led role for a well-connected fashion publicist who understands the UK and global luxury landscape, has strong media relationships and can confidently operate at the intersection of fashion, sport and culture. The ideal candidate will bring a strong network of UK fashion, luxury and cultural media contacts, alongside a genuine understanding of the global fashion landscape and experience working on fashion shows, events and major industry moments.

Key responsibilities include leading day-to-day PR and communications for fashion clients as a trusted senior point of contact, developing and delivering strategic, creative and commercially focused communications campaigns across fashion, sport and culture, and building and maintaining strong relationships with key fashion, luxury, sport, culture and lifestyle media across the UK. You will leverage an established network of journalists, editors, stylists and industry KOLs to secure high-quality coverage and opportunities, support media strategy around fashion shows, collections, launches, events and key cultural moments, and manage fashion show and event communications including media outreach, invitations, attendance, accreditation and on-the-ground support.

Additional responsibilities include identifying relevant cultural and media opportunities, developing strong client relationships and managing senior stakeholders confidently, overseeing junior team members where appropriate, managing multiple projects, deadlines and priorities in a fast-paced agency environment, monitoring media activity and campaign results with clear reporting and recommendations, and working collaboratively across the wider agency and with international teams and partners where relevant.

Experience
- Strong fashion PR/publicity experience, ideally within a luxury fashion or PR agency environment
- Established contacts across the UK luxury, fashion and culture media landscape
- Excellent knowledge of the UK and global luxury and fashion industries, including key brands, designers, publications, influencers and cultural players
- Proven fashion show experience, with an understanding of the pace, requirements and media dynamics surrounding shows and fashion weeks
- Strong media pitching and relationship-building skills, with the ability to secure meaningful and relevant coverage

About you
- A well-connected and credible fashion publicist with a strong understanding of the luxury fashion sector
- Confident in building relationships at a senior level
- Strong understanding of how fashion brands operate within the wider cultural and media landscape
- Excellent written and verbal communication skills
- Strong organisational and project management abilities, with the confidence to manage multiple clients and competing deadlines
- A proactive, creative and solutions-focused approach
- Ability to work independently while also being an effective team player

Good to Have
- Established travel media contacts and an understanding of the luxury travel media landscape
- Global media relationships, particularly across the US market
- Experience working on international campaigns and with global fashion and luxury brands
- Knowledge of media intelligence and measurement platforms such as Launchmetrics