Location
London

Hours
Full Time

Salary
£90,000 - £113,000 per annum (London base pay range). Actual salary will be based on job-related skills, experience, and location. Compensation outside of London may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role.

About the Role
Vercel is the agentic infrastructure company, shaping how the web is built for over a decade. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience. We are now entering a new era where software is built, extended, and operated by agents, and we are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide.

We are hiring a Field Marketing Manager, Startups to design, build, and execute Field and Account-Based Marketing (ABM) programs that resonate with a deeply technical audience. You will lead field marketing for our EMEA region, partnering closely with our Startup Sales team. This high-agency, high-autonomy role requires ownership of all strategy and execution, motivated by measurable impact.

You will work cross-functionally with Sales, Product Marketing, and Demand Generation teams to build and execute full-funnel, full-stack ABM programs and campaigns targeting high-value accounts to fuel pipeline, meetings, and revenue.

Key Responsibilities
- Build strategy and execute key field programs by identifying industry events and conferences for Vercel participation, planning and executing events to drive qualified leads and pipeline aligned with regional revenue targets.
- Engineer founder experiences by owning the strategy and execution of hosted, sponsored, and partner events that engage founders, technical decision-makers, and practitioners with memorable, high-quality experiences.
- Cultivate the founder and venture ecosystem by building and nurturing relationships across the global startup and VC community, positioning Vercel as the infrastructure of choice for breakout companies.
- Build and execute ABM playbooks by architecting full-funnel, full-stack ABM programs targeting high-value accounts, partnering with Sales to understand account needs and drive meetings, pipeline, and revenue.
- Accelerate the funnel by designing creative, data-informed tactics that move buyers from awareness to decision faster.
- Drive measurable impact by continuously testing, measuring, and refining programs to build pipeline and influence revenue.
- Collaborate cross-functionally with Sales, Product Marketing, Developer Experience, and other marketing teams to ensure consistent messaging, positioning, and a world-class buyer experience.
- Travel globally (~30%) to participate in events and meetings supporting field marketing activities.

Experience
- 5+ years in field marketing and demand generation with hands-on experience running ABM strategies.
- Experience marketing to engineering audiences or within AI, devtools, or cloud computing industries.

About you
- Deep understanding of founder and international startup culture, knowing how early-stage companies think, what they value, and how to earn their trust.
- Strong sense of taste and ability to execute premium experiences at any budget.
- Analytical and scrappy, comfortable working with data to make decisions and experiment quickly.
- High-agency mindset; proactive and self-driven.
- Strong analytical skills with the ability to interpret data, generate insights, and adjust strategies accordingly.
- Excellent project management skills, able to manage multiple projects simultaneously.
- Great collaborator and communicator, able to operate cross-functionally and engage with founders, executives, and venture partners.
- Excited by building a high-impact marketing function from the ground up.

Bonus if you
- Have experience marketing to developer communities or running technical content programs.
- Have existing relationships within the venture and startup ecosystem in your region.
- Have worked in both high-growth startups and large-scale enterprise organizations.

Qualifications
No specific qualifications are required beyond relevant experience and skills.

Benefits
- Competitive compensation package, including equity.
- Inclusive healthcare package.
- Mentorship and opportunities to attend events for professional growth.
- Flexible time off.
- Equipment and work-from-home budget to support your role.