Location
London

Hours
Full-time, Permanent

Salary
Up to £83,000 plus London Weighting (£5,441) depending on relevant skills, knowledge and experience. Bonus: 25% OTE

About the Role
BBC Studios is a globally renowned media company, creating and distributing some of the world's most sought-after TV, audio, and digital content. Bluey is one of the fastest growing pre-school brands worldwide, a cultural phenomenon with over $1 billion in retail sales. The Global Head of Brand Activation will lead the end-to-end delivery, activation, and execution of marketing plans that bring franchise and content strategies to life globally. This role is accountable for ensuring the franchise strategy resonates powerfully, coherently, and on time with audiences across all markets.

The role involves developing and executing the global annual brand plan, partnering with senior leadership and cross-functional teams to maximise revenue opportunities, and championing an insight-led approach using audience, consumer, market, and retail data. You will lead B2B and trade marketing activations, build strong relationships with regional and local teams to ensure brand consistency, and act as the Bluey brand expert and guardian. Driving creative innovation, delivering integrated global marketing campaigns, optimising marketing effectiveness through data insights, and managing high-performing teams are key responsibilities. You will also collaborate with editorial, product, digital, and external partners to create compelling campaigns and experiences that support brand and business objectives, while championing BBC values and diversity principles.

Experience
- Proven strategic, commercial, and creative success at a senior level
- Experience managing and developing consumer brands using advanced marketing techniques
- Demonstrable success in developing and executing brand-led and content-led marketing campaigns
- Strong leadership skills with a track record of rallying teams behind a common vision

About You
- Collaborative leader skilled in working across all commercial touchpoints to drive brand growth
- Insightful and data-driven, able to leverage qualitative and quantitative research to inform strategy
- Creative thinker with the ability to deliver impactful global brand campaigns and overcome barriers
- Excellent communication skills across all organisational levels
- Motivational and supportive team leader who embraces and instigates change
- Self-reliant, resilient, and proactive, capable of managing within a complex matrix environment
- Skilled in relationship management and negotiation (desired)
- Understanding of competitive landscape and ability to react to maintain competitive edge (desired)

Qualifications
No specific qualifications required; emphasis is on experience, leadership, creativity, and strategic thinking.