Location
Uxbridge

Hours
Full Time - Hybrid working (3 days in office, 2 days from home)

Salary
Up to £56,185 plus 10% bonus (dependent on experience)

About the Role
The Marketing Strategy Specialist plays a pivotal role in shaping and executing Canon’s marketing strategy across Europe for defined customer segments and product/service categories. Acting as a subject matter expert, you will drive insight-led planning, develop robust marketing strategies, and lead the creation and delivery of master briefs for product launches and lifecycle campaigns. Through cross-functional collaboration, stakeholder engagement, and end-to-end plan ownership, you will ensure marketing initiatives align with business objectives, deliver measurable impact, and support Canon’s long-term growth and market leadership.

Key responsibilities include acting as the subject matter expert for assigned customer segments and product/service categories (80% Print, 20% Photo), defining marketing direction and objectives aligned with business goals, recommending strategic projects for inclusion in the Medium Term Plan (MTP), and collaborating with Marketing Directors and Managers to secure deployment plans. You will lead annual situation analysis, develop customer- and solution-centric marketing strategies, own product launch and campaign master briefs, and oversee end-to-end execution of marketing plans.

Additional duties involve leading virtual cross-functional teams, engaging with internal and external stakeholders, managing the full lifecycle of marketing plans, maintaining deep category expertise, and continuously pursuing professional development to stay ahead of market, competitor, and technology trends.

Canon is a global leader in imaging and innovation with a strong presence across EMEA. We offer a diverse and inclusive culture, flexible working hours, professional development opportunities, and a wide range of benefits including a generous pension scheme, employee discounts, and excellent transport links including the Elizabeth Line and company shuttle service.

Experience
- Deep understanding of European business market trends and customer behaviours
- Minimum of 3 years’ experience in marketing strategy related to customer segments, products, services, and relevant technologies
- Proven track record creating value propositions and delivering marketing campaigns that drive brand awareness, preference, purchase intent, and sales growth
- Ability to manage marketing budgets effectively and allocate resources to maximize ROI
- Strong verbal and written communication skills to articulate marketing strategies and collaborate with stakeholders
- Ability to deliver high-quality work under pressurised deadlines
- Understanding of technology changes impacting the business (e.g. sensors, optics, image processing, networking)

About you
- Sophisticated cross-cultural and interpersonal skills
- Ability to build rapport with clients and team members, fostering a collaborative work environment
- Drive for results and focus on the customer
- Takes ownership and accountability
- Acts as a team player with courage and conviction
- People-oriented, caring for self and others

Qualifications
- Relevant marketing or business qualifications are advantageous but not explicitly required
- Commitment to ongoing professional development and staying current with market and technology trends