Location
London

Hours
Full Time

Salary
Competitive salary

About the Role
Are you ready to rethink your routine? As our Lifecycle Coordinator (6-Month FTC), you will be the operational engine powering our retention strategy during a key transformative period. You are a high-performing, CRM-savvy marketer ready to jump in from Day 1 to protect critical business continuity, scale high-impact personalisation, and safeguard our strategic capacity. You will be the go-to contact for the day-to-day coordination, building, and execution of customer retention campaigns. Working closely with the digital and creative teams, you will support the delivery of key customer lifecycle initiatives that drive repeat purchases and build loyalty.

Welcome to Trinny London! Founded in 2017 by Trinny Woodall, we’re changing the face of makeup and demystifying skincare. We have achieved tremendous growth and are proud to be one of Europe’s fastest-growing beauty brands. We generate millions of sales by developing innovative products, acquiring hundreds of thousands of supporters worldwide, and building a talented, motivated team to support our growth.

Our values are simple: we bring fearless passion, act with smart intent, and all wear yellow. We go the extra mile, work together to push boundaries, celebrate wins and learnings, listen to every idea, and support each other to achieve our goals.

Your day-to-day responsibilities will include managing the email marketing calendar, including campaign building, testing, quality assurance, and scheduling to ensure accurate and timely deployments. You will work closely with the wider Lifecycle team to provide operational support on product launches and automated customer journeys across email, SMS, and direct mail channels. You will support ongoing audit templates and segments for Shopify migration to protect customer journeys and improve conversion.

Using Asana, you will coordinate campaign assets alongside the Lifecycle Co-Ordinator, partnering with creative, copy, and other internal teams to execute deliverables against agreed timelines and manage risks or delays. You will report on performance data across KPIs such as open rate, click-through rate, and conversion to identify trends, provide actionable insights, and highlight opportunities. You will execute structured A/B testing on subject lines, creative, and audiences to document and apply learnings.

Utilising AI tools to streamline workflows for copy development, ideation, and reporting while maintaining quality will be part of your role. You will maintain organised campaign documentation and shared trackers for team accessibility. Collaboration across Marketing, Creative, and E-Commerce to align lifecycle activity with commercial priorities is essential. You will apply an organised, proactive approach to improve processes and overall channel performance.

Experience
- Hands-on experience managing CRM/ESP platforms (ideally Ometria or comparable) within a premium beauty, lifestyle, or fast-paced DTC environment is essential.
- HTML/Jinja experience is an added bonus.
- Previous operational experience owning build, QA, and deployment processes with minimal ramp-up time.
- Experience working with platform development or migration is desired.
- Comfortable working with numbers and proficient in Excel and/or Google Sheets for tracking and interpreting campaign performance.

About you
- Highly organised with excellent time management skills, capable of juggling daily operational tasks alongside longer-term projects.
- Attention to detail ensuring zero typos, correct link tracking, and seamless visual layout across all email deployments.
- Approachable and enthusiastic with strong communication skills to work cross-functionally and maintain strong internal relationships.
- Positive attitude toward change and flexibility in daily tasks, with maturity to seek guidance when unsure or when complex issues arise.
- Strong appetite for digital technology and a genuine passion for the future of AI; hands-on experience or strong curiosity toward using AI tools to boost productivity and creative execution.

Qualifications
While specific qualifications are not explicitly required, relevant experience and skills as outlined above are essential. We welcome ambitious individuals eager for their next challenge and interested in contributing to Trinny London's continued success.