Location
London

Hours
Full Time

Salary
Competitive salary (details to be confirmed)

About the Role
Are you ready to rethink your routine? As our Lifecycle Coordinator (6-Month FTC), you will be the operational engine powering our retention strategy during a key transformative period. You are a high-performing, CRM-savvy marketer ready to jump in from Day 1 to protect critical business continuity, scale high-impact personalisation, and safeguard our strategic capacity. You will be the go-to contact for the day-to-day coordination, building, and execution of customer retention campaigns. Working closely with the digital and creative teams, you will support the delivery of key customer lifecycle initiatives that drive repeat purchases and build loyalty.

Welcome to Trinny London! Founded in 2017 by Trinny Woodall, we’re changing the face of makeup and demystifying skincare. We have achieved tremendous growth and are proud to be one of Europe’s fastest-growing beauty brands. We generate millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers worldwide, and building a talented, motivated team to support our fantastic growth.

Our Values
We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow. We go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.

Your day-to-day responsibilities will include:
- Taking ownership of the email marketing calendar, managing build, testing, quality assurance and scheduling of campaigns to ensure accuracy, brand consistency and timely deployment.
- Supporting execution of key strategic initiatives including product launches, promotional campaigns, automated customer journeys and cross-channel activity across email, SMS and direct mail.
- Coordinating campaign assets and requirements alongside the Lifecycle Coordinator, partnering with Creative, Copy and other internal teams to ensure deliverables are briefed, tracked and completed on time.
- Using Asana and established processes to maintain clear visibility of progress and proactively flag risks or delays.
- Conducting thorough pre-send checks reviewing links, content, segmentation, personalisation, tracking and rendering to ensure high standards.
- Supporting regular channel reporting by pulling and organising performance data across key metrics and providing insights.
- Monitoring campaign performance post-deployment, escalating issues and recommending optimisations.
- Conducting market, customer and competitor research to bring fresh ideas and best-in-class examples.
- Contributing to structured testing approaches across subject lines, send times, content formats, creative, segmentation and calls to action.
- Actively exploring and using AI tools to improve workflows including draft copy development, subject-line generation, campaign ideation, research, reporting and process improvement while maintaining brand and quality controls.
- Maintaining accurate campaign documentation, trackers and shared resources.
- Building strong working relationships across Marketing, Creative, Ecommerce and Trading to align lifecycle activity with commercial priorities and customer needs.
- Bringing a highly organised, detail-focused and proactive approach, taking responsibility for delivery and continuous improvement.

Experience
- Proven hands-on experience managing CRM/ESP platforms (ideally Ometria or comparable) within premium beauty, lifestyle, or fast-paced DTC environments.
- HTML/Jinja experience is an added bonus.
- Immediate operational capability to take ownership of build, QA, and deployment processes with minimal ramp-up time.
- Comfortable working with data, proficient in Excel and/or Google Sheets for tracking and interpreting campaign performance.
- Experience using project management tools such as Asana is desirable.

About you
- Highly organised multitasker with excellent time management skills.
- Exceptional attention to detail ensuring zero typos, correct link tracking, and seamless visual layout.
- Collaborative team player with strong communication skills to work cross-functionally.
- Adaptable with a growth mindset, positive attitude toward change and flexibility in daily tasks.
- Tech-savvy with a strong appetite for digital technology and a genuine passion for AI.
- Hands-on experience or strong curiosity toward using AI tools to boost productivity and creative execution.

Qualifications
While specific qualifications are not mandatory, a background in marketing, communications, or related fields is advantageous. Most importantly, we value ambition, eagerness to learn, and a proactive approach to challenges.