Location
London

Hours
Full Time - Permanent

Salary
£50,000-£62,000 plus London Weighting (£5,441) depending on relevant skills, knowledge and experience

About the Role
BBC Studios is a globally renowned media company, creating and distributing some of the world's most sought-after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

Bluey is one of the biggest and fastest growing pre-school brands globally, a cultural phenomenon with over $1bn in retail sales. Loved by kids and adults alike, Bluey continues to expand beyond TV into retail and immersive experiences across the US, UK, and Australia.

The Marketing Manager will lead their team and support the Head of Marketing in delivering all brand activations and marketing campaigns across the UK and EMEA. This role requires collaboration with key stakeholders to deliver integrated 360° campaign activations that drive consumer engagement and maximise revenue growth. The successful candidate will be a proactive self-starter, setting high standards and acting as a role model for their team.

Key responsibilities include driving franchise growth through two-year growth plans, developing marketing campaigns, collaborating across business functions to identify opportunities, using data and insights to optimise performance, building strong partnerships with agents, retailers and broadcasters, leading B2B brand activations, monitoring franchise performance with KPI reporting, staying informed on competitor activity and industry trends, supporting end-to-end campaign delivery, conducting post-campaign evaluations, championing brand guidelines, and fostering a high-performing team culture through effective leadership.

Experience
Proven experience managing and developing consumer brands in complex business or media environments using advanced marketing techniques. Demonstrated ability to influence and persuade stakeholders at all levels and lead collaboration across organisational boundaries. Experience delivering impactful global brand campaigns and growth plans. Strong team leadership skills within a complex matrix environment.

About you
A creative thinker with the ability to overcome barriers and deliver brand growth. Excellent communicator with the ability to build and maintain effective relationships across the business. Proactive, solutions-focused leadership style with a track record of managing self and others successfully.

Qualifications
Desirable but not required: Knowledge of qualitative and quantitative research techniques. Experience leading teams managing delivery through agency resources. Understanding of the broadcasting industry and an interest in creative output.