Location
London

Hours
Full Time

Salary
Competitive salary

About the Role
Freddie’s Flowers was founded in October 2014 with the ambition to change people’s relationship with flowers, making every day special by inspiring creativity and sparking joy. Starting with a direct-to-consumer subscription model, the company has grown a loyal UK following, expanded to Germany in 2020, and launched a gifting service in 2023. Now a B Corp organisation, Freddie’s Flowers continues to flourish with its founding mission unchanged – to change the world of flowers, and to change the world with flowers.

The Performance Marketing Executive will be responsible for managing and optimising PPC campaigns across Google and Microsoft Ads, working closely with SEO/GEO agencies, and supporting other performance channels including emerging platforms like Chat GPT ads. This role is key to driving commercial performance across subscription and gifting services in both the UK and Germany. You will collaborate with Flowers, Creative, Ops/Buying, Marketing, and Commercial teams to ensure the optimal product mix, pricing, and promotional strategy.

Key responsibilities include day-to-day management of Google Ads accounts, budget oversight, campaign creation, bid and ad optimisation, product feed management, and developing test and learn roadmaps. You will also work with SEO/GEO agencies to implement strategies that improve search rankings and share of voice in AI platforms. Additionally, you will build and automate advanced analytics reports using tools like Google Sheets, Looker, and Claude to provide actionable insights and report performance to senior management. Conversion rate optimisation will be a focus, working with product teams to tailor and optimise website pages to align with ad content and improve user experience.

Experience
- Minimum 2 years hands-on experience in PPC campaign creation and management within Google Ads, including Google Ads Editor and Shopping Campaigns/Feeds.
- Strong analytical skills with comfort handling complex datasets and advanced proficiency in Excel/Google Sheets.
- Experience with data visualization tools such as Looker Studio, Tableau, or GA4.
- Exposure to AI tools and automation for analysis and workflow improvements.
- Target-driven with the ability to manage performance against weekly KPIs and proactively develop plans to address variances.

About you
- Proactive and resilient with a strong focus on achieving targets.
- Comfortable working collaboratively across multiple teams and managing multiple channels.
- Eager to explore and incorporate AI and automation into daily tasks.
- Excellent communication skills and ability to work in a fast-paced environment.

Qualifications
- While not mandatory, German language skills are a plus to support campaigns in Germany.
- Experience managing SEO/GEO agencies or in-house SEO/GEO teams is desirable but not essential.