Location
London

Hours
Full Time

Salary
Competitive salary

About the Role
Join Culligan UK Limited as a dynamic Performance Marketing Manager with a strong commercial focus, ready to spearhead and elevate multi-channel lead generation within our B2B business. This role offers full ownership of planning, executing, optimising, and driving success across channels such as PPC, Paid Social, SEO, Affiliates, and CRO—all while being hands-on and making a tangible impact. You will be accountable for delivering measurable pipeline and lead growth, with a keen eye on budget management, accurate forecasting, and maximising ROI. Collaborating closely with agency partners and internal teams, you will ensure campaigns are executed flawlessly and continually optimised to achieve outstanding commercial results.

In this pivotal role, you will help shape our digital growth strategy by linking marketing performance directly to sales success, while developing scalable acquisition and conversion frameworks across the full funnel. You will serve as the essential connector between marketing, sales, digital teams, and external partners to ensure seamless alignment from campaign strategy through to revenue generation.

Key responsibilities include demand generation strategy and execution across the full paid mix on Google, Meta, LinkedIn, programmatic, and affiliates, managed as one funnel rather than channel silos. You will lead quarterly media planning, in-flight budget reallocation, and incrementality testing measured against pipeline metrics rather than vanity metrics. You will provide creative and messaging briefs to agencies with sharp feedback loops between performance data and campaign iteration.

Commercial accountability is critical, with budget ownership across channels including forecasting, pacing, and scenario modelling that stands up to scrutiny from Finance and the CMO. You will monitor core funnel KPIs such as CPL, CAC, MQL to SQL conversion, ROI, and contribution to closed-won revenue, maintaining a clear, defensible view on spend and returns to guide investment decisions.

Additionally, you will partner with the SEO lead to drive organic growth strategies focused on commercial intent and AI answer visibility, not just rankings. You will oversee a continuous CRO programme across landing pages, forms, and key journeys in collaboration with our CRO partner. Close collaboration on the Culligan mywater portal roadmap will be essential to convert acquisition into self-serve adoption and maximise lifetime value.

Measurement and tracking are integral to this role, requiring robust tracking across GTM, GA4, ad platforms, and our wider data stack. You will apply a practical testing and incrementality programme that informs investment decisions beyond dashboards, with a working understanding of attribution capabilities and limitations.

Experience
- 5–8 years of dynamic experience in performance marketing, preferably in B2B or lead generation settings
- Proven mastery across PPC, Paid Social, SEO, Affiliates, and CRO, driving impactful campaigns
- Strong background in managing and optimising multi-channel budgets
- Hands-on expertise with analytics, tracking, and attribution tools to measure success and inform strategy
- Demonstrated ability to deliver tangible commercial results including pipeline growth, revenue increases, and impressive ROI
- Experience collaborating effectively with agencies and cross-functional teams to align goals and achieve outstanding outcomes

About you
- Commercially focused and data-driven with a passion for optimising marketing performance
- Strategic thinker with the ability to execute hands-on and deliver measurable impact
- Excellent communicator and collaborator, able to work seamlessly across internal teams and external partners
- Adaptable and proactive in a fast-paced environment, with strong problem-solving skills

Qualifications
- Relevant marketing or business qualifications are advantageous but not mandatory; proven experience and results are key