Location
London, with hybrid working model combining in-person collaboration in office spaces and remote work. Core working hours with flexible scheduling.

Hours
Full time, with flexible core hours to suit team and individual needs.

Salary
Negotiable, benchmarked annually against the market.

About the Role
As a Product Marketing Manager at Wayve, you will lead the strategic positioning of our Embodied AI software products for automotive OEMs. You will develop and execute a global product marketing strategy that drives demand, awareness, and positive perception of our automotive products while establishing Wayve as a leading AI developer for assisted and automated driving. This role involves working cross-functionally with Product & Strategy, Technical Business Development, Automotive, and Marketing teams to create compelling narratives and materials that communicate Wayve’s unique value proposition to automotive OEMs, Tier 1 suppliers, and SoC and systems architects.

You will own product positioning, messaging, and value propositions for Wayve’s Embodied AI products, translating complex AI and autonomous-driving technology into clear, differentiated, and commercially relevant narratives. You will develop integrated marketing campaigns, content, and sales enablement materials that build awareness and trust in Wayve’s technology and support pipeline growth. Monitoring the competitive landscape and collaborating closely with technical and commercial teams to ensure positioning aligns with product capabilities and market needs is a key part of this role.

This position requires a strategic thinker and strong communicator who can connect technical innovation with customer needs and elevate Wayve’s market presence as the automotive industry advances toward increasingly sophisticated driving automation.

Key responsibilities include developing and implementing a global product marketing strategy, crafting differentiated product narratives for L2+, L3, and L4 automation, defining clear value propositions, monitoring market trends and competitors, creating integrated marketing campaigns, managing product-related marketing activities across multiple channels, collaborating with sales and technical teams to create enablement materials, and developing internal training resources to ensure company-wide understanding of product value propositions.

Wayve is pioneering an end-to-end AI approach that enables vehicles to learn from real-world experience, adapting and improving at scale. Our AI Driver navigates complex urban environments with intelligence and precision, unlocking advances in safety and efficiency. We aim to make autonomy universal by building a generalisable driving intelligence that powers any vehicle, anywhere, integrating with global OEM partners to enable continuous software evolution and advanced automation levels from L2+ through L4.

Wayve offers a dynamic, evolving work environment where you will have real ownership and the opportunity to help shape how we work and grow as a company.

Experience
- Proven expertise in strategic positioning, value proposition development, and product marketing within the automotive industry.
- Strong knowledge of the full B2B marketing mix and its role in driving pipeline growth within complex, technical sales cycles.
- Direct experience in autonomous vehicles or automotive software and AI applications is a plus.
- Technical background is an asset.

About you
- Exceptional collaboration, communication, and project management skills with a keen eye for detail.
- Ability to prioritize and manage multiple workstreams while working cross-functionally with technical engineering teams and senior leadership.
- Resilient and optimistic when faced with challenges, viewing setbacks as opportunities for growth.
- Outstanding writing, editing, and content development skills with the ability to translate complex technical concepts into clear, compelling, customer-focused messaging.
- Passionate about autonomy and eager to learn, even if not meeting every requirement.

Qualifications
- No specific qualifications required; a positive attitude and willingness to learn are essential.