Location
Central London
Hours
Full Time
Salary
£27,976 - £40,800 + OTE (100% of base)
About the Role
GoCardless is a global bank payment company trusted by over 100,000 businesses worldwide to collect and send payments through direct debit, real-time payments, and open banking. Processing over US$130bn annually across 30+ countries, we help customers collect recurring and one-off payments without the stress, chasing, or expensive fees. Using AI-powered solutions and open banking connectivity to over 2,500 banks, we enable faster, more informed payment decisions.
As a Sales Development Representative (SDR), your main goal will be to prospect and qualify new business opportunities with senior decision-makers across the UK & Ireland. You will collaborate closely with experienced Sales Account Executives to win new business by introducing GoCardless to potential customers, identifying their pain points, uncovering opportunities, and growing the sales pipeline through email outreach, LinkedIn messaging, video, and phone calls. This role involves researching and identifying relevant stakeholders in the sales decision-making process.
GoCardless provides comprehensive training to help you become an expert on our value proposition and market, regardless of prior sales experience. This role offers a clear career growth path into a closing Account Executive position over time.
You will join an established, high-performing, and collaborative SDR team that consistently exceeds targets, fostering a positive and supportive environment.
Benefits
- Wellbeing support and medical cover
- Work away scheme allowing up to 90 days remote work outside your country of residence in any 12-month period
- Adaptive working for flexible schedules
- Equity for all permanent employees
- Inclusive parental leave policies
- Annual learning budget to support your development
- Generous holiday allowance plus 3 volunteer days and 4 company-wide wellness days (‘GC Fridays’)
Life at GoCardless
We are driven by our core values: starting with why, acting with integrity, caring deeply, and staying humble. These principles create the unique culture and “GC magic” that makes GoCardless a great place to work.
We are committed to diversity, inclusion, and sustainability, aiming to reflect the world around us and reduce our environmental impact for future generations.
Experience
Previous experience in outbound B2B sales or customer-facing roles is beneficial but not essential. Experience in competitive, target-driven environments, start-ups, FinTech, or using Salesforce is a plus.
About you
- Highly motivated with an entrepreneurial mindset and a hunger to succeed
- Passionate about articulating GoCardless’ value proposition
- Skilled at nurturing prospects through to qualified opportunities
- Creative thinker in customer engagement
- Positive, self-motivated, and able to motivate teammates
- Embody the core values of GoCardless
Qualifications
No formal qualifications are required. We value enthusiasm, a willingness to learn, and a proactive attitude above all.

