Location
London White City, hybrid working with an expectation of 2 days in the office per week.

Hours
Full Time, 12 months fixed-term contract.

About the Role
ITV is undergoing a digital transformation with data and insight at the centre of change. The ITV Insights team leads the business in embedding insight into every key decision, such as identifying what content to commission, which audiences are most commercially attractive, and how to optimise products to improve view-through rates. As a Senior Commercial Insights Manager, you will be a key player in helping ITV’s commercial teams drive revenue by providing best-in-class, intelligent, creative, and inspirational consumer research and insights to inform decision-making.

You will work closely with sales teams across the commercial department, including partnership sales, trading, BE Studio, and client strategy and planning. Your role will involve delivering curated insights and introducing a variety of techniques such as research, analytics, and data science. Acting as a catalyst for driving commercial revenue, you will demonstrate the effectiveness of advertising across ITV’s portfolio of TV channels and digital platforms (ITVX and YouTube), and communicate insights effectively to internal and external stakeholders.

Key responsibilities include leading key regular reporting such as the Monthly Debrief and Killer Stats, managing bespoke project leadership for major effectiveness and thought leadership studies, representing Commercial Insights at client and agency presentations, coordinating strategic projects related to digital measurement, and driving innovation in campaign effectiveness measurement. You will also collaborate on automation and dashboard creation, perform complex data analysis on datasets like Barb and ITVX 1P server data, and foster a culture of curiosity, continuous learning, and innovation within the Insights team. Additionally, you will support the development of career paths and development programs for talent within the team.

Experience
- Strong experience across the full range of commercial research techniques and audience and effectiveness measurement approaches, both qualitative and quantitative, traditional and digital.
- Good understanding of existing TV audience measurement systems (e.g., Barb) and the broader challenges and opportunities within audience measurement.
- Proven TV industry experience and experience in insights and data management roles.

About you
- Proactive and innovative mindset with a strong commitment to staying updated on emerging data techniques and methodologies.
- Open to exploring and integrating new techniques to complement and improve existing insights.
- Skilled, dynamic, and effective communicator in person, as a presenter, and in writing.
- Good understanding of ITV’s position in the wider television and streaming market.
- Passionate about TV and streaming media.
- Imaginative and creative thinker regarding the issues facing ITV, its audiences, and the wider market.
- Proven interpersonal, relationship-building, and communication skills within teams and across the wider business.
- Strong initiative, organisational, and workflow management abilities with the capacity to manage multiple streams of work and meet deadlines.

Qualifications
No specific qualifications are stated; however, relevant industry experience and a strong skill set in commercial insights and data analysis are essential.