Location
London White City. Expectations are 2 days in the office.

Hours
Full Time, 12 months Fixed Term Contract

Salary
Negotiable

About the Role
ITV is undergoing a digital transformation with data and insight at the centre of change. ITV Insights leads the business in embedding insight into every key decision, such as identifying what content to commission, which audiences are most commercially attractive, and how to optimise products to improve view-through rates. As a key player in supporting ITV commercial teams to drive revenue, you will provide best-in-class, intelligent, creative, and inspirational consumer research and insights to inform decision-making.

Working closely with sales teams across the commercial department—including partnership sales, trading, BE Studio, and client strategy and planning—this role delivers curated insights and introduces a variety of techniques as appropriate, including research, analytics, and data science. You will act as a catalyst for driving commercial revenue by demonstrating the effectiveness of advertising across ITV’s portfolio of TV channels and digital platforms (ITVX and YouTube), and communicating insights effectively to internal and external stakeholders.

Key responsibilities include:
- Leading key regular reporting such as Monthly Debrief and Killer Stats, providing charts and insights and presenting updates across the business
- Leading bespoke project work on major effectiveness and thought leadership studies from commissioning through to presenting results
- Representing Commercial Insights at client and agency presentations for commercial roadshows and webinars showcasing ITV’s commercial opportunities
- Coordinating strategic projects related to digital measurement, including meta-analysis of YouTube effectiveness studies and cross-platform measurement using Audience Project data
- Developing new approaches to measuring campaign effectiveness with a focus on brand effects
- Collaborating with the Commercial Insights data analyst to identify opportunities for optimising and automating reporting through dashboards
- Applying advanced analytical skills on complex datasets (e.g., Barb, ITVX 1P server data) to generate insights that drive commercial revenues
- Working with other domains to realise synergies and consistency between teams
- Fostering a culture of curiosity, continuous learning, and innovation within the Insights team
- Supporting the development of career paths and development programmes for talent within the team

Experience
- Strong experience across the full range of commercial research techniques and audience and effectiveness measurement approaches, both qualitative and quantitative, traditional and digital
- Good understanding of existing TV audience measurement systems (Barb and others) and the challenges and opportunities within audience measurement more broadly
- Proven TV industry experience
- Experience in insights and data management roles

About you
- Proactive and innovative mindset with a strong commitment to staying updated on emerging data techniques and methodologies
- Open to exploring and integrating new techniques to complement and improve existing insights
- Skilled, dynamic, and effective communicator in person, as a presenter, and in writing
- Good understanding of ITV’s position in the wider television and streaming market
- Passionate about TV and streaming media
- Imaginative and creative thinker regarding ITV’s challenges and audience needs as well as the wider market
- Proven interpersonal, relationship-building, and communication skills within teams and across the business
- Strong initiative, organisational, and workflow management abilities with the capacity to manage multiple streams of work and meet deadlines

Qualifications
Not explicitly stated but proven industry experience and relevant skills are essential