Location
London

Hours
Full Time

Salary
Competitive salary, commensurate with experience

About the Role
Alto Software Group is a B2B SaaS company powering more than half of all UK housing transactions annually. We create software solutions that connect businesses and consumers, providing a one-stop shop for estate agents and home builders. Our mission is to drive efficiency, speed up transactions, reduce risk, and improve the end-customer experience. While not a startup, we operate with a startup mindset and are looking for individuals who share this mentality and are ready to tackle big ambitions.

As Senior Demand Generation Manager, you will own the demand engine, driving SQL delivery and marketing-sourced pipeline with full ownership of the demand generation budget. This is a commercial role with real autonomy — you will be hands-on in accounts and data, closely aligned with sales, deciding budget allocation and being accountable for returns. Marketing owns the pipeline number together; you own the machine that produces most of it.

Your responsibilities include:
- Managing the demand engine, focusing on what converts rather than just MQL volume
- Growing adoption of partner and Marketplace products within the existing customer base by building commercial cases, targeting, and offers, working collaboratively with the customer marketing team
- Hands-on management of Google Ads, Microsoft Ads, and paid social channels, while identifying, testing, and scaling new demand sources
- Enhancing measurement through analytics, tagging, attribution, and intent tooling, improving decision-making quality
- Optimizing website conversion in partnership with the web agency and overseeing analytics governance
- Owning marketing systems and reporting, working with engineering resources to specify, build, and maintain marketing technology solutions
- Aligning closely with sales on lead definitions, SLAs, and feedback loops that influence marketing activities

This is a fast-growing, exciting business undergoing significant change, making it an excellent time to join Alto and make a tangible impact.

Experience
- Proven ownership of SQL or pipeline targets and budget management with real decision-making authority
- Hands-on experience with Google Ads and GA4, and working knowledge of Salesforce and HubSpot
- Deep understanding of B2B sales funnels, able to distinguish volume issues from quality problems
- Experience marketing to both existing customer bases and cold audiences, with knowledge of sequencing, frequency, and maintaining goodwill
- Track record of delivering results through influence and collaboration with teams that do not report directly
- Experience in SaaS sales targeting SMB or mid-market segments; property sector experience is a plus but not required

About you
- Strategic thinker who approaches demand generation as a system rather than isolated channels
- Data-driven and analytical, comfortable working closely with sales and technical teams
- Strong communicator able to build commercial cases and work cross-functionally
- Self-motivated and autonomous with a hands-on approach to managing campaigns and budgets
- Adaptable and comfortable working in a fast-paced, evolving environment with a startup mindset

Qualifications
There are no formal qualification requirements; however, relevant marketing certifications or experience in demand generation and digital marketing tools will be advantageous.