Location
White City, London - Hybrid

Hours
Full Time - 12 Month Fixed-Term Contract

About the Role
The ITV Insights Group leads the business in embedding insight into every key decision, such as what content to commission, identifying the most commercially attractive audiences, and optimising products to improve view-through rates. This role works closely with Senior Insight Managers and the Head of Central Insights to shape ITV's understanding of its business and collaborates with cross-functional teams to deliver tailored insight solutions for stakeholders. The Senior Manager will primarily deliver curated insights while championing a variety of techniques including research, analytics, and data science.

Key responsibilities include analysing audience behaviours to drive business value, conducting deep-dive analyses to diagnose performance fluctuations for ITV and its competitors, and translating complex data into compelling, visually engaging presentations for non-analytical creative stakeholders. The role also involves collaborating with Data Analysts to automate performance dashboards and streamline reporting, disseminating insights through dashboards, automated reports, narratives, slides, and presentations, and visually representing data to support clear business decisions.

Additional duties include monitoring historic performance trends, maintaining a deep technical understanding of M&E KPI methodologies to ensure data integrity, and assisting in the development and testing of new metrics to integrate them effectively into existing dashboards.

Experience
Minimum 5 years experience in Insights, Data Analysis, and Interpretation with strong capability in analysing diverse data sets to extract meaningful insights and trends.

About you
Proven proficiency in building and maintaining strong stakeholder relationships. Aptitude for embracing innovation and modernisation, including automating processes and modernising reporting and projects. Expertise in managing research projects from initiation to completion. Strong understanding of ITV, BARB, programmes, and viewers. Excellent communication and presentation skills with the ability to translate complex data into clear, compelling narratives for various stakeholders. Proficiency in data visualisation to create impactful dashboards and reports. A creative and innovative mindset that drives the development of modern and impactful projects. Passionate about TV content and ITV, with a strong interest and excellent understanding of television.

Qualifications
Not explicitly stated, but relevant experience and skills in insights, data analysis, and stakeholder management are essential.