Location
London

Hours
Full Time, Permanent

Salary
£38,563

About the Role
We are seeking a Senior Marketing Manager to join Shakespeare’s Globe on a permanent, full-time basis. Working closely and collaboratively with the Head of Campaigns and another Senior Marketing Manager, you will develop, implement and manage effective marketing strategies and innovative campaigns across Shakespeare’s Globe’s full offering, including education and learning, theatre and performance, guided tours and cultural tourism, retail, membership and catering. You will help drive the season marketing and contribute to the strategic direction of marketing at Shakespeare’s Globe.

You will lead specific campaigns from creative planning and implementation through to insightful evaluation, aiming to increase engagement with Shakespeare’s Globe’s work and drive sales. Delivering innovative content and impactful marketing activity, you will respond to shared revenue and audience targets.

In addition, you will empower and support the professional development of the Marketing Officer, leading by example and identifying areas for growth.

Shakespeare’s Globe celebrates Shakespeare’s transformative impact on the world by conducting a radical theatrical experiment. Inspired by the unique historic playing conditions of two iconic theatres, our diverse programme harnesses the power of performance, cultivates intellectual curiosity and excites learning to make Shakespeare accessible for all.

Benefits
Discounts in the Globe shop and onsite restaurants/cafes
Staff discounts via My Globe perks and Bankside Buzzcard
Free entry to selected shows, events and activities
Access to free employee assistance programme and 24/7 virtual GP service
Enhanced maternity, paternity, adoption, and shared parental leave and pay
Life assurance scheme
Rental deposit scheme
Season ticket loans
Eye test voucher scheme
Flu vaccination scheme
Cycle to work scheme
Enhanced employer pension contributions after 12 months service

Experience
Experience working in a performing arts venue, heritage venue or attraction, with an understanding of cultural specific marketing techniques and enthusiasm for Shakespeare’s Globe’s work.
Proven experience creating and implementing impactful marketing strategies using the full marketing mix to achieve specific targets and measurable ROI.
Strong knowledge of digital marketing and audience development strategies.
Data driven with ability to gather and present information, compile reports and make recommendations for future campaigns.
Experience using CRM and CMS systems.
Strong leadership skills and line management experience, with ability to collaborate and support personal development of others.
Excellent interpersonal skills to build close working relationships with colleagues and internal/external stakeholders.
A proactive and customer-focused approach delivered within a best practice framework.

About you
You are enthusiastic about the performing arts and cultural sector, motivated to deliver innovative marketing campaigns that engage diverse audiences. You are a collaborative leader who supports team growth and development. You value diversity and inclusion and are committed to fostering an inclusive workplace.

Qualifications
Relevant marketing or related qualifications are desirable but not explicitly required. A strong track record and relevant experience in marketing within cultural or heritage sectors is essential.