Location
London, UK - UK hybrid working with a minimum of 40% of working time spent face-to-face (London office, external meetings or travel). WaterAid operates a 60/40 hybrid model, meaning roughly three days working where you work best and two days together in person.

Hours
35 hours per week

Salary
£52,468 per year with excellent benefits. We offer competitive, market-aligned salaries based on the grade and scope of each role. Roles are offered at the advertised starting salary, with any exceptions considered only in exceptional circumstances.

About the Role
As Senior Social Media Manager, you will champion the creation and production of highly engaging and strategic social-first content. Working closely with the Social Media Manager, Digital Strategic Projects Lead and Creative Content Team, you will drive sustainable change through innovative digital communications. Your responsibilities include continually optimising social media and creator strategies using data and insights to deliver effective platform and audience-led activity aligned with WaterAid’s broader business and campaign goals. You will plan and produce creative, targeted digital communications based on a deep understanding of external audiences. Acting as a strategic advisor, you will steer and sign off on social-first content for priority projects, ensuring timely launches within budget. You will mentor the Social Media Manager, providing guidance on creative and strategic decisions and supporting complex or high-profile work. You will also champion WaterAid’s commitment to equity, inclusion and safeguarding.

About WaterAid
WaterAid is a global federation driven by the vision of a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, WaterAid works alongside communities, partners and supporters to make change happen. Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Change starts with water. Change starts with you.

Experience
- Proven experience in digital strategic development and execution of social media channels and content
- Ability to manage stakeholder relationships, influence effectively at all levels and work collaboratively within a matrix structure
- Extensive editorial skills including commissioning, creating and publishing innovative digital content, with sound judgement regarding video, copy, imagery and user interaction
- Ability to understand and translate data and analytics into actionable insights and successful digital strategies

About you
- Strong strategic thinker with excellent communication and mentoring skills
- Committed to equity, inclusion and safeguarding principles
- Collaborative team player able to work effectively across departments and with external partners

Qualifications
Although not essential, the following are desirable:
- Solid understanding of AI SEO techniques, user experience, testing and conversion optimisation
- Significant experience working with content management systems
- Experience of international development issues and/or working in the voluntary sector