Location
London, with hybrid working (3 days in office, 2 days from home)
Hours
Full Time
Salary
£38,000 - £44,000 per annum, plus 10% bonus (dependent on experience)
About the Role
As Social Media Channel Specialist for ITCG at Canon, you will lead the execution of Canon’s organic social strategy for consumer and business imaging and printing categories across central channels. Your role will focus on driving performance through data-led planning, content coordination, and platform optimization. You will support product launches, campaign activations, and social commerce initiatives while enabling local NSO teams across CCMS and ITCG Marketing. Collaboration with CCMS ensures strategic alignment with Canon’s brand and business objectives.
Canon is a global leader in imaging and innovation, inspiring people to capture and share their world for over 85 years. With a strong presence across EMEA for over 60 years and regional HQs in London and Amstelveen, Canon operates in 120+ markets. The company values a diverse and inclusive culture and embraces the philosophy of Kyosei – living and working together for the common good.
Why Join Us?
- Be part of a diverse, energetic team with 50+ nationalities at our EMEA HQ
- Enjoy hybrid working and flexible hours
- Benefit from professional development and a wide range of perks
- Minimum of 25 days personal holiday per year with up to 5 days available for purchase
- Access a competitive salary, generous pension scheme, and up to 38% discount on Canon products
- Work for a company committed to sustainability, inclusion, and personal growth
- Excellent transport links including Elizabeth Line, Stockley Park shuttle bus, and free on-site parking
Key Responsibilities
- Lead organic social media planning and execution for ITCG campaigns and product launches across platforms including TikTok, Meta (Instagram & Facebook), LinkedIn, Pinterest, and YouTube
- Use performance data and audience insights to optimize campaign assets and improve KPIs
- Coordinate content creation and publishing using Sprout Social, ensuring alignment with brand tone and strategic objectives
- Provide creative direction and feedback to agencies, creators, and internal teams
- Monitor performance using Google Analytics 4 and social listening tools, delivering actionable insights
- Manage ITCG social media assets, ensuring consistent brand voice and timely community engagement
- Collaborate cross-functionally with Brand, Corporate Communications, DSO, Product Marketing, Legal/IP, and NSO teams
- Manage budgets efficiently, tracking spend and optimizing resource allocation
- Pilot social commerce initiatives and collaborate with NSOs and retail partners to drive sales impact
Experience
- Proven experience managing multi-platform social campaigns aligned with commercial and brand goals
- Strong understanding of platform-specific best practices, especially LinkedIn for professional engagement
- Experience coordinating content with agencies, creators, and internal teams
- Skilled in community management and organic content planning across central and local teams
- Familiarity with social commerce strategies and conversion-focused content
- Experience managing social media accounts and digital campaigns, including TikTok content creation and editing
- Experience managing agency teams and campaign budgets
- Proficiency with tools such as Hootsuite, Sprout Social, Adobe Creative Suite, Google Analytics, and social media analytics platforms
- Excellent writing, editing, and communication skills
- Ability to manage multiple projects and meet tight deadlines
- Understanding of SEO, content marketing principles, influencer marketing, and affiliate campaigns
About You
- Data-driven and analytical mindset with strong reporting skills
- Creative with strong visual and brand sensibility
- Collaborative team player with cross-functional partnership experience
- Results-oriented with a focus on customer and business impact
- Takes ownership and accountability with courage and conviction
- People-oriented and caring for self and others
Qualifications
- Relevant experience in social media marketing or related fields preferred
- Proficiency in analytics and social media management tools as listed above
- No specific formal qualifications required but a passion for social media and digital marketing is essential