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London - Television Centre

Audience Insight Executive

BBC
Office & Professional
Office & Professional
£28,000 - £32,000/Year
Full-time, Entry Level
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Description

Location
London – Television Centre

Hours
Full-time, Permanent

Salary
£28,000 - £32,000 plus £5,441 London Weighting depending on relevant skills, knowledge and experience

About the Role
As an Audience Insight Executive, Unscripted, you will support insight delivery across a variety of genres including Factual (Natural History titles such as Blue Planet III, Science content like Walking With Dinosaurs, Docs Unit and Specialist Factual) and Entertainment (Strictly Come Dancing, Dancing with the Stars, Glastonbury, Eurovision, Dragons’ Den, VE Day and more). You will analyse audience and market data, translating it into compelling stories that influence creative and commercial decisions. Collaborating with diverse teams, you will develop expertise in audience and buyer behaviour while growing your analytical skills in a supportive, insight-driven environment that values curiosity, clarity, and impact.

This role offers the opportunity to gain experience across multiple strands of media research, from ratings and programme-specific support impacting production, to global trend analysis focused on audience interests and industry developments. You will work within a culture that encourages curiosity, creativity, and continuous learning, with exceptional development opportunities and the chance to make a real difference in how audiences connect with content.

Your Key Responsibilities and Impact
- Support insight delivery by working with outsourced agencies to respond to stakeholder requests
- Assist the Insight Manager and Senior Insight Executive in designing, analysing, and delivering research and insight projects
- Conduct desk research on industry trends, competitor strategies, audience behaviours, and global market developments
- Interpret ratings data from BARB and Nielsen, analyse quantitative and qualitative survey results, and become familiar with commissioning and social listening data sources
- Communicate findings by turning complex data into clear, compelling, and visually engaging insights for high-profile internal stakeholders
- Collaborate with various departments to ensure insights are integrated into strategic decisions across development, commissioning, marketing, and distribution

Requirements

Experience
- Experience supporting market research, consumer insights, or audience research within client-side or agency environments, preferably in media or TV
- Use of both qualitative and quantitative research techniques
- Exposure to data tools such as TechEdge, YouGov, Nielsen, Ampere, or similar
- Strong data analytics skills with the ability to analyse basic data accurately to answer business questions
- Experience extracting key insights from data and building basic presentations
- Ability to present to known stakeholders and build relationships to deliver basic insights and reporting
- Timely and helpful response to stakeholder requests
- Great attention to detail, organisation, and time management skills
- Proficiency in Microsoft Excel, PowerPoint, and Word with familiarity using AI tools

About you
- Confident communicator of insights both in writing and presentations (desired but not required)
- Curious mindset with a desire to understand audiences, cultures, and global media trends
- Familiarity with Tableau (desired but not required)
- Interest and experience in using AI to deliver data and results (desired but not required)

Qualifications
No formal qualifications specified; however, relevant experience and transferable strengths are encouraged

Expiry date: 11/12/2026
Audience Insight Executive
Company:
BBC
Salary:
£28,000 - £32,000/Year
Job Type:
Full-time, Entry Level
Location:
London - Television Centre